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Advertising declines impact New York Times

A fourth quarter loss from a year ago has turned into a multi-million dollar profit for The New York Times Co. despite lower revenue.

The owner of local newspapers The Ledger in Lakeland and the Sarasota Herald-Tribune reported a profit of $53 million, or 37 cents per share, in the fourth quarter compared to the loss of $648 million, or $4.50 per share, for The New York Times (NYSE: NYT) in the previous year. Revenue, however, was 7.1 percent lower, bringing in $865.8 million in the most recent quarter compared to $931.5 million in the same period a year earlier after overall advertising revenue fell 9.1 percent.

The quarter's problems were intensified by softer December advertising sales, said Janet L. Robinson, president and chief executive, in filings with the Securities and Exchange Commission.

"Although national advertising continued to increase, due in part to strength in the financial services and entertainment categories, classified and retail advertising declined as the overall economy slowed," Robinson said. "Continuing our transition into the digital era, online revenues again demonstrated very strong growth, up nearly 18 percent in the quarter."

In year over year results, profit rose to $208.7 million, or $1.45 per share, in 2007 compared to a loss of $543.4 million, or $3.76 per share, in 2006. Revenue was down 2.9 percent, however, to $3.2 billion from $3.3 billion in 2006.

Ad Growth Still Strong, Google Says

Patrick Andrade for The New York Times

Employees at the Google offices in New York. Google executives, based in Mountain View, Calif., extolled last year's results.

SAN FRANCISCO — Google said it has seen no effect from a slowing economy on its advertising business, as it reported a 17 percent jump in profit and a 51 percent growth in revenue in the fourth quarter.

The result represents a slowdown in Google's growth rate and fell shy of expectations. The company said it remained bullish about its business, regardless of the outlook for the overall economy.

"We have not seen any impact as of now," said Eric E. Schmidt, Google's chief executive, in an interview Thursday afternoon after the financial report was announced.

Mr. Schmidt said he had yet to see weakness in any advertising category.

It is not clear whether the comments from Google, the largest seller of online ads, will calm growing fears that a slowdown in the economy could take a bite out of online advertising.

While some analysts view Google as a bellwether for the online advertising sector, others say that its business relies disproportionately of small text ads that appear next to search results. Those ads tend to produce immediate results for advertisers because they drive traffic to their Web sites.

Analysts believe they are more impervious to a slowdown than banner ads, which are aimed at building brand awareness and are common on most sites.

"I don't think Google's ad model is insulated from a recession, but it is probably less vulnerable to cutbacks than other online ad models and definitely than traditional advertising," said Scott Kessler, an equity analyst with Standard & Poor's.

This week, Yahoo said it was too early to determine whether a slowdown in sectors like retail, housing, finance and travel would have an impact on its online advertising business.

During a conference call with investors, Google executives were upbeat about both the company's results and its prospects.

"We are very, very pleased with our year and also with the quarter that just ended," Mr. Schmidt said. He said that the movement of ad dollars from traditional media to online media is a trend that is not going to reverse. "We are optimistic about 2008," he added.

Google executives went so far as to suggest that they might benefit in some ways from an economic downturn. Jonathan Rosenberg, senior vice president for product management, said worries about the economy could lead consumers to spend more time online searching for good deals. "If people are doing more comparison shopping and looking for bargains, that could be a positive," he said.

The company's shares closed at $564.30 during regular trading, up $16.03 for the day, or nearly 3 percent. But its stock fell 6.5 percent after hours, to $527.40.

The Internet search giant reported net income for the quarter of $1.21 billion, or $3.79 a share, compared with $1.03 billion, or $3.29 a share a year ago. Excluding items like stock based compensation, income was $4.43 a share, slightly below the $4.45 expected by Wall Street analysts.

Google said revenue in the last three months of the year rose to $4.83 billion, from $3.21 billion a year ago. Excluding commissions paid to advertising partners, a measure closely watched by Wall Street analysts, Google's revenue jumped to $3.39 billion, from $2.23 billion a year earlier. Analysts had expected revenues, without partner commissions, to be $3.45 billion.

However, Derek Brown, an analyst with Cantor Fitzgerald, said that the results, "don't indicate significant changes in the competitive landscape, the company's growth trajectory or profit levels."

Google also had some difficulties finding effective ways to advertise on social networks like MySpace. Sergey Brin, Google's co-founder and president for technology, said some of its experiments did not pan out. But he said social networks represent "a big opportunity, because there is so much inventory."

One issue weighing on investors is whether Google will win an auction for wireless spectrum, which is being conducted by the Federal Communications Commission. Google had promised to bid at least $4.6 billion — the reserve price set by the agency — for a portion of the spectrum known as the C Block.

The F.C.C. said it had received a $4.7 billion bid for the C Block on Thursday morning. The F.C.C. will not identify who places top bids until the auction for the C Block and for other portions of the spectrum are completed, a process that could take weeks. Many analysts believe that Google has no intention of winning.

But the uncertainty has been a drag on Google's shares. Some investors fret that if the company won the spectrum, it might have to spend even more to build out a wireless network. Google ended 2007 with more than $14 billion in cash and marketable securities.

Overture hires George as advertising exec

NEW YORK -- Overture has hired Jackson George as executive vp of creative advertising, reporting to the studio's marketing and distribution president Peter Adee.

George will supervise creative campaigns for the firm's theatrical releases, a role that encompasses trailers as well as television and print advertising.

He comes from entertainment marketing agency In Sync Advertising, where as creative director, he helped create campaigns for projects ranging from "Inside Man" to "Fantastic 4" to "Night at the Museum."

George joins Overture at a time that it is prepping a crop of releases, including the Charlize Theron drama "Sleepwalking," the Sundance hit "The Visitor" and Robert DeNiro action pic "Righteous Kill."

1960 to 1969

Advertising: Criticism From the Colleges; Graduates Showing Lack ... $3.95 - New York Times - Jun 24, 1962 This is the time of year when eager students reach for their caps and gowns and eager corporate recruiters reach for the prize students. ... Advertising: Retired Professor Looks Back;... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Time Assays Canadian Curb $3.95 - New York Times - Jun 22, 1961 Edgar R. Baker, managing director of Time-Life International, said yesterday that the recommendations of the Canadian Royal Commission on Publications, ... All 3 related - Related stories - Related web pages Advertising: Cigarette Outlook Is Assessed; F.T.C. Plans Curbs in ... $3.95 - New York Times - Jan 19, 1964 The cigarette industry is usually considered one of the best examples of a business that has risen from a foundation of hard-sell advertising. ... All 13 related - Related stories - Related web pages Advertising: Campaign to Quiet the Critics $3.95 - New York Times - Apr 21, 1961 The American Association of Advertising Agencies has decided to take forceful action to correct what was described as a "deep-seated emotional distrust of ... All 2 related - Related stories - Related web pages Advertising: Britain's Washday Showdown $3.95 - New York Times - Oct 27, 1966 The British Advertising Association has prepared its answer to the Government's request that household detergent manufacturers cut down on advertising so ... Advertising: Discouraging Word Out West - New York Times ($3.95) Advertising: What's Doing at the Office? - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Westerns Lag in Sponsor Identification $3.95 - New York Times - Jan 28, 1960 The problem of sponsor identification was subjected to close scrutiny in a study made public yesterday by Trendex, radio and television rating service. ... Advertising: Japanese on Madison Avenue - New York Times ($3.95) Advertising: A Retort and the Reaction - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Hidden Role of P.R. Agency $3.95 - New York Times - Aug 23, 1960 Like advertising men, public relations people are reluctant to blow any horn but their client's. It is a fact, just the same, that they play an important ... Advertising: Grant Absorbs Boston Agency - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Glut of Awards Engendering Skepticism; Some of the ... $3.95 - New York Times - Apr 13, 1962 Each year at this time a curious phenomenon takes place on Madison Avenue. All at once, like a sudden; April shower a vast array of i awards come raining ... Advertising: 'Trade Lingo' Now Under... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Taking Aim at Apparel Men; " It is very plain that... $3.95 - New York Times - Sep 9, 1964 " It is very plain that many apparel manufacturers are becoming increasingly dependent upon the [textile] fiber producers to do their advertising for them. ... Advertising: R.C.A. Starting Big Campaign - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Better Yardsticks for Campaigns Sought; A Specialized... $3.95 - New York Times - Dec 6, 1963 Corporate advertising managers have always been haunted by one stubborn problem. Of all the many areas of corporate activity, advertising is probably the ... All 2 related - Related stories - Related web pages Advertising: Bulova Putting People Ahead of Watches $3.95 - New York Times - Apr 2, 1963 Officials of the Bulova Watch Company have been disturbed of late by the "dulling sameness" that has crept into watch advertising. In the watch business, ... All 2 related - Related stories - Related web pages Advertising: 'Consumer Protection' Dispute $3.95 - New York Times - Nov 23, 1965 The Advertising Federation of America has added its voice to yet another controversy. It issued a strong statement yesterday in opposition to the ... All 2 related - Related stories - Related web pages Advertising: Bingham Scores Newspaper Rate Rises $3.95 - New York Times - Jan 17, 1961 Wheelock H. Bingham, president of R.H. Macy Co., Inc., told a luncheon meeting of the Newspaper Advertising Executives Association in Chicago yesterday that ... Advertising: Pros and Cons of Promoting for... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Good-by and Hello at Thompson; Ad Director Selected ... $3.95 - New York Times - May 29, 1967 J. Walter Thompson had two announcements for today that add up to: Good by, Whitehall Laboratories, and hello, Campbell-Taggert Associates Bakeries. ... All 2 related - Related stories - Related web pages Advertising: The Newspaper-TV Debate $3.95 - New York Times - Jan 15, 1965 Newspaper advertising executives were told today that everything was good in the newspaper advertising business these days. With a glint in the eyes of the ... All 2 related - Related stories - Related web pages Advertising: First Control Law by Any City $3.95 - New York Times - Mar 28, 1968 New York is probably the first city in the United States with a "truth in advertising" law. At least the Fecleral T,-ade Commission thinks so and so does ... Advertising: Looking Ahead on Campuses - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Business Men View Marketing $3.95 - New York Times - May 4, 1962 Business men in general seem thoroughly convinced of advertising's ability to sell goods, but they harbor strong reservations about its over-all quality and ... All 2 related - Related stories - Related web pages Advertising: Legal Twists Top Liquor Woes $3.95 - New York Times - Jun 14, 1960 There are more bottlenecks than bottles in liquor advertising. That Is the conclusion of Daniel M. Bernheim, senior vice president of Reach, Mcdinton & Co., ... Advertising: Squirrel Is Not Fraud, Bankers Are... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Building the Industry's Image $3.95 - New York Times - Feb 7, 1967 WASHINGTON, Feb. 6 The industry that creates images was told to work on its own by one of its own here today. The chairman of the new American Advertising ... Advertising: Trip Pays Off for Mary Wells - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: Rockefeller Unit Picks Tinker $3.95 - New York Times - May 8, 1968 The Rockefeller for President Committee yesterday did the expected and named Jack Tinker Partners as the agency to handle Gov. Nelson Rockefeller's campaign ... Advertising: Big Happenings at Magazines - New York Times ($3.95) Advertising: Burger King Goes to B.B.D.O. - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Scathing View Draws a Reply $3.95 - New York Times - Aug 10, 1964 A British sociologist's book, which reportedly scathes advertising hasn't yet reached our shores, but it already has raised the hackles of some leading ... Advertising: Sealtest's August Snowballs - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Product Discovery by Shopper; People $3.95 - New York Times - Jan 18, 1966 There are enough laws on the books already against deception and abuse in advertising and packaging, a leading executive in the food industry said yesterday ... Advertising: Newspapermen Get Pep Talks - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: TV 'Reform' Scored $3.95 - New York Times - May 13, 1963 A leading advertising agency has put itself on record as opposing the "magazine concept" of television advertising, guarantees of TV audience size and other ... All 2 related - Related stories - Related web pages Advertising: Maybe Stranger Than Fiction $3.95 - New York Times - Dec 3, 1965 An unusual plea for truth in advertising was made yesterday by Richard K. Manoff, chairman of the agency that bears his name. Mr. Manoff was speaking, ... Advertising: On Public-Service Campaigns - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: A 'European Style' Is Evolving $3.95 - New York Times - Jul 11, 1961 A report just released by West Germany's Central Association of the Advertising Industry notes that advertising expenditures in the six Common Market ... All 3 related - Related stories - Related web pages Advertising: Civil War Too Controversial? $3.95 - New York Times - Dec 12, 1960 Beginning in January of 1961, the nation will begin a five-year commemoration of the Civil War. Today the National Centennial Commission announces the ... Advertising: A 35th Anniversary Is Marked - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Schools for Growing Ad Men $3.95 - New York Times - Aug 10, 1967 August is racing by. Summer is on the skids. September is coming. So turn your thoughts to school. Sorry, kids. j But these schools should be up your alley. ... All 2 related - Related stories - Related web pages Advertising: On Mentioning Contraceptives $3.95 - New York Times - Jul 31, 1968 Many magazines and newspapers are changing their attitude on the acceptability of contraceptive advertising. Most of tile magazines directed at women will ... Advertising: The Negro and History of U. S. - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Elections Vex British Agencies $3.95 - New York Times - Feb 10, 1964 Britain's advertising fraternity is enjoying booming times at the moment, but there is one important cloud on the horizon: the prospect of a Labor Party ... All 2 related - Related stories - Related web pages Advertising: Point-of-Sale Drive Scheduled $3.95 - New York Times - Mar 8, 1962 One of advertising's big drawbacks is that it is so far removed from the place where the consumer puts his cash on the line. The advertiser can easily reach ... All 2 related - Related stories - Related web pages Advertising: Another Caveat for Offenders $3.95 - New York Times - May 12, 1966 Yet another voice of caution was raised yesterday to those in the advertising business who, by their failure to engage in more self-regulation and ... Advertising: Room of Youthful Enthusiasm - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Atlantic Richfield Race Is On $3.95 - New York Times - Jun 13, 1969 Atlantic Richfield, the country's eighth largest oil company, has invited its three ad agencies and four others to compete for its future advertising ... All 2 related - Related stories - Related web pages Advertising: U.S. Steel Considering Move $3.95 - New York Times - Jan 20, 1969 The word when it came, though both friendly and courteous, was right out of the blue and what it added up to was that Batten, Barton, Durstine Osborn would ... All 3 related - Related stories - Related web pages Advertising Grows in Far East, But Politely; 'Soft-Sell'... $3.95 - New York Times - Apr 5, 1963 The swift growth rate of advertising around the world has by no means omitted the Far East. The trend of advertising expenditures in most Asian countries is ... All 2 related - Related stories - Related web pages Advertising: Clients Reviewing Fee System $3.95 - New York Times - May 13, 1965 A major study of advertising agency-client relationships released here today revealed that a surprisingly high number of advertisers were reassessing their ... Advertising: Secrecy Covers 'Open' Parley - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Shell to Use Newspapers Only $3.95 - New York Times - Nov 18, 1960 The Shell Oil Company will announce soon that it is putting its entire advertising budget into newspapers. 'This unusual, marketing approach, ... Advertising: Flat Fee Comes as a Surprise - New York Times ($3.95) Advertising: Jersey Standard Is Undecided - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: New Plan Guarantees Results $3.95 - New York Times - Jun 28, 1961 An unusual compensation arrangement has been announced by O.S. Tyson Co., Inc. Under the plan, advertisers accepting its conditions would have all fees and ... Advertising: Miss Gabor Opposes Mr. Clean - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: A Man of Strong Convictions; Live Voices of Advertising $3.95 - New York Times - Dec 6, 1967 William Black is small, soft-spoken and baldish and laughs easily and sincerely. He is board chairman and chief executive of Chock Full o'Nuts and is known ... All 3 related - Related stories - Related web pages Advertising: S.E.C. Chief's Unkind Words $3.95 - New York Times - Jun 10, 1968 It will probably come as a surprise to the financial community to learn that the chairman of the Securities and Exchange Commission had some unkind words ... Advertising: Agency Jumps on Jazzmobile - New York Times ($3.95) Advertising: TV Spots Swingers' Threads - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Back to Work for the New Year $3.95 - New York Times - Jan 3, 1966 Today marks a new beginning for many in the advertising business. It is take-over day for a number of new account assignments, and it is the first day of ... Advertising: Mobil Makes Turn on the Road; People... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: 2 Officials Discuss Creativity $3.95 - New York Times - Jun 9, 1964 Creativity, or the lack of it, came under scrutiny here today at the second session of the Advertising Federation of America's 60th annual convention. ... Advertising: Kenyon Loses Dalton Account - New York Times ($3.95) Advertising: Cultivating the Farm Market; A... - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Madison Ave. on the Defensive; Industry and U. S. ... $3.95 - New York Times - Feb 11, 1962 A curious contrast between the mood of Madison Avenue and that of the New Frontier was in evidence last week in Washington at a joint conference of the ... Advertising: U.S. Curbs on Media Debated;... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Best Things in Life Are What? $3.95 - New York Times - Jan 7, 1969 If you were asked to guess the advertiser least likely to use "The Best Things in Life Are Free" as a theme, what would you say? A bank? ... All 3 related - Related stories - Related web pages Advertising: Brand X Hasn't Got It Anymore $3.95 - New York Times - May 20, 1963 "Brand X" seems to be going out of style these days. More and more advertisers are specifically naming competitors in their ads rather than using the ... Advertising: Lag in Agency Recruiting Seen - New York Times ($3.95) Advertising: Question of Ethics Is Revived - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: Billboard Proposal Welcomed $3.95 - New York Times - May 27, 1965 The outdoor advertising industry was almost unanimous yesterday in expressing support for President Johnson's proposed legislation to eliminate most ... All 2 related - Related stories - Related web pages Advertising: G.O.P. Plan Called Unwise $3.95 - New York Times - Jul 21, 1960 A good many people on Madison Avenue have misgivings about the Republican National Committee's plan to set up its own organization, Campaign Associates, ... Advertising: Election Year Brings Pitfalls;... - New York Times ($3.95) Advertising: G.O.P. Planning its Own Unit - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Memorandum by Rosser Reeves Becomes Big Seller $3.95 - New York Times - Oct 12, 1961 The curious saga of a short book called Reality in Advertising continues to confound Madison Avenue. The volume originally was written by Rosser Reeves, ... Advertising: Shifting From House Agencies - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: On Finding a Place in the Sun $3.95 - New York Times - May 3, 1966 SCOTTSDALE, Ariz., May 2 The advertising agencies' annual exercise in self-examination and self-justification ended here today with everyone red in the face ... All 3 related - Related stories - Related web pages Advertising: Madison Ave. Looks at Clorox $3.95 - New York Times - Apr 13, 1967 If the Supreme Court's Clorox decision hit the advertising business like a bomb yesterday, it was a noiseless explosion. But rest assured there were plenty ... Advertising: Casting an Image of Aluminum - New York Times ($3.95) Advertising: D' Arcy and 'That Little... - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Of Guns and Media for Guns $3.95 - New York Times - Jun 7, 1968 None of the major gun manufacturers appears to be changing advertising schedules because of the death of Senator Robert F. Kennedy, caused by bullets from a ... All 2 related - Related stories - Related web pages Advertising: Tips on What Foreigners Like $3.95 - New York Times - Jan 2, 1964 When advertising in Pakistan, it's wrong to try to introduce "sex appeal." In Scandinavian countries, advertising copy should appeal to logic and avoid ... Advertising: Aiming at the Old-Age Market - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: European Copy Called Livelier $3.95 - New York Times - May 7, 1962 American advertising men may be more scientific than Europeans in their approach to market research and media selection. But Madison Avenue still lags ... Advertising: Pros and Cons of Going Public;... - New York Times ($3.95) Advertising: Papert, Koenig May 'Go Public'... - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Agencies, Media and Clients $3.95 - New York Times - Feb 27, 1969 Yesterday was sort of a "people" day. Agency people, media people, and client people. On the agency side, however, to be more correct, it was a "person" day ... All 3 related - Related stories - Related web pages Advertising: Agent for the Great Outdoors $3.95 - New York Times - Apr 30, 1965 Brown Bolte obviously is a man who knows what he wants and knows how to get it. The former president of Sullivan, Stauffer, Colwell . ... Advertising: Bright Day on Madison Avenue - New York Times ($3.95) Advertising: New Name and Emblem at Cities Service - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Consumer Indifference Grows $3.95 - New York Times - Apr 29, 1963 Advertising men attending the annual meeting of the American Association of Advertising Agencies here this weekend were faintly puzzled by the results of a ... Advertising: Trade Group Amends Charter; Working... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Group Issues Its 'Truth Book' on Ethics $3.95 - New York Times - Jun 7, 1960 The Advertising Federation of America yesterday issued a comprehensive manual governing advertising ethics. The manual, called The Advertising Truth Brook, ... Advertising: Agency Executive Fires a Broadside... - New York Times ($3.95) Advertising: Goodrich Assails Rival Claims - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: Plea for New 'Sell-U.S.' Unit $3.95 - New York Times - Nov 7, 1961 One of this country's more successful salesmen called yesterday for the creation of a new governmental department "dedicated to selling the United States to ... Advertising: Account Shift Causes Dispute - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: A Creative Shuffle for Bates $3.95 - New York Times - Oct 4, 1968 Ted Bates Co., one of the big ones, has restructured its creative department and adopted the group system that is now coming into vogue in advertising ... Advertising: Escalation of the Cavity War - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Woes Are Same the World Over; Areas of Agreement ... $3.95 - New York Times - Apr 24, 1962 Ninety executives of overseas advertising agencies arrived here yesterday to exchange ideas with American agency officials and their discussions indicated ... Advertising: 'Foreign Relations' Assessed;... - New York Times ($3.95) All 2 related - Related stories - Related web pages Changes Announced in Retail Advertising Executives at The Times $3.95 - New York Times - Apr 10, 1966 Executive changes in The New York Times retail advertising department were announced yesterday by Monroe Green, vice president of The Times. ... All 2 related - Related stories - Related web pages Advertising: Fight Widens on Drug Rulings $3.95 - New York Times - Sep 1, 1967 In the comments it has filed with the Department of Health, Education and Welfare, the American Association of Advertising Agencies says that the proposed ... All 2 related - Related stories - Related web pages Advertising: Drawing Attention of Readers $3.95 - New York Times - Sep 28, 1964 A newspaper research study to be unveiled this morning before a group of advertising executives says that 82 per cent of newspaper pages carrying national ... Advertising: The 'Dollar for Dollar' Axiom - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Airline 'Revolution' Takes Off $3.95 - New York Times - Feb 5, 1969 It's easy to see what the marketing men of American Airlines are trying to do. They're out to make passengers on other airlines feel like traitors. ... Advertising: Sunkist Plans to Sell Fruit in... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Major Accounts on the Move $3.95 - New York Times - Jul 26, 1965 A couple of account assignments brightened an otherwise overcast and muggy day for two agencies last Friday. Foote, Cone Belding, Inc., was named to handle' ... Advertising: Foote, Cone . . . Foote, Cone . . . - New York Times ($3.95) Advertising: How to Sell Billboard Lighting - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: College Media to Miss Cigarette Accounts; Promotions ... $3.95 - New York Times - Jun 21, 1963 Last winter the editors of Main Events, the weekly newspaper published for night students at the City College of New York, decided to reject all cigarette ... All 3 related - Related stories - Related web pages Advertising: Billboard Attack Draws Fire $3.95 - New York Times - Feb 23, 1960 Felix W. Coste, president of Outdoor Advertising, Inc., has chided the Reader's Digest for its attack on billboard advertising. ... Advertising: Billboards to Come Under Fire - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: India Presents Vast Challenge; Diversity of Faiths ... $3.95 - New York Times - Jun 25, 1961 The facts of advertising life in the United States are complicated enough. But they pale before the problems that face the advertising man in that vast, ... All 2 related - Related stories - Related web pages Advertising: Reaching the Convention-Goer $3.95 - New York Times - Jul 5, 1966 Some 30000 persons are expected in New York this week for the Lions International Convention. However, New Yorkers shouldn't be too concerned, ... Advertising: Distribution of Samples Set - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: On Marketing of New Products $3.95 - New York Times - Jul 3, 1968 When Liggett Myers recently introduced their pretty little Designer Packs, it apparently was only the beginning of a new marketing approach for the ... Advertising: Ban Surprises Tobacco Men - New York Times ($3.95) Advertising: Alberto-Culver Shifts Accounts - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: One Forecast Bright for 1984; Billings Tally $3.95 - New York Times - Feb 26, 1962 Borrowing an idea from George Orwell, Carl W. Nichols Jr., president of Cunningham Walsh, has painted his own picture of what 1984 would look like in the ... Advertising: Good Account Not Always Big;... - New York Times ($3.95) Advertising: Cliche Fight Grows; Titles Would... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Changes at Top for Needham $3.95 - New York Times - Mar 24, 1967 Yesterday, it was the turn of Needham, Harper Steers to announce changes at the top. The agency also announced that its head man but not its headquarters ... Advertising: Spot Sound Is His Business - New York Times ($3.95) Advertising: 2-Million Here, 2-Million There - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: Ars Gratia Artis -- and I.T.T. $3.95 - New York Times - Feb 6, 1969 The International Telephone and Telegraph Corporation got very artsy yesterday, but for a reason. Some of its moguls and some moguls from its agency, ... All 3 related - Related stories - Related web pages Advertising: A Gemutlich View in Vienna $3.95 - New York Times - Feb 4, 1964 The face of Vienna is a cold gray at this time of year, but the faces in the cafes and confectioners' shops are chubby and cheerful. ... Advertising: Magazines and Tax - New York Times ($3.95) Advertising: Self-Policing on Cigarettes - New York Times ($3.95) New York Times - All 5 related - Related stories - Related web pages Advertising: What Happened to Brand X? $3.95 - New York Times - Nov 4, 1965 Whatever happened to Brand X, that notoriously inferior product with which advertisers used to compare their own superior products? ... Advertising: Baffle of Plaster vs. Wallboard - New York Times ($3.95) Advertising: Is the New Haven Burning? - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: 'Modern Art' School Debated $3.95 - New York Times - Apr 11, 1963 Is advertising becoming too arty? Some ad men think so. Only yesterday one agency president charged in a speech that the "Museum of Modern Art" school of ... Advertising: A Welcomed Increase Raises Problems;... - New York Times ($3.95) Advertising: Airline Ads Taking to the Air - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Distinctive Agency $3.95 - New York Times - Nov 29, 1961 Most advertising agencies strive mightily to establish a distinctive personality that sets them apart from rival agencies. There is one agency, however, ... Advertising: A 'Hot' Agency Keeps... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Gauntlet Is Tossed to Politician Critics $3.95 - New York Times - Aug 9, 1960 The Leo Burnett Company offered an inside look at advertising yesterday to the the three public officials who told the political conventions on television ... Advertising: Architects Draw Up Tile Ideas - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: After the Smokes, an Orange $3.95 - New York Times - Mar 4, 1966 So one day you're down, and the next day you're up. At least that's the hoped-for pattern in account losses and gains. It worked to some extent yesterday ... Advertising: To a Grey Man, It's a Kent... - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Wells, Rich Files to Go Public $3.95 - New York Times - Aug 21, 1968 Wells, Rich, Greene, Inc., one of the hottest agencies on Madison Avenue, announced yesterday its intention to give Wall Street part of the action. ... All 2 related - Related stories - Related web pages Advertising: Mirror or Molder of Values? $3.95 - New York Times - Oct 19, 1962 Dogs advertising subvert the nation's values or merely reflect them? Some critics have argued that the relentless -beat of advertising encourages ... Advertising: Profit Sharing Is Seen as Fee - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Farm Team in the Big Leagues $3.95 - New York Times - Jul 21, 1964 Norman, Craig Kummel, Inc., the nation's 23d largest advertising agency, has formed its own "farm system." i The agency announced terday the creation of a ... Advertising: United Offers 3 Class Flights - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Interpublic Names New Chief $3.95 - New York Times - Nov 10, 1967 Two very big pieces of news today: Robert E, Healy has been made president and chief executive officer of the Interpublic Group of Companies and ... All 2 related - Related stories - Related web pages Advertising: Prayer and Positive Thinking $3.95 - New York Times - Jul 1, 1969 Amid a considerable amount of talk on consumerism and Government controls and the ever-present panel discussions on important phases of the business, ... All 3 related - Related stories - Related web pages Advertising: Toy Men Don't Wait for Santa $3.95 - New York Times - Mar 1, 1965 The advertising budgets of toy companies are anything but child's play. Two major toy manufacturers have just released their advertising budgets for this ... All 2 related - Related stories - Related web pages Advertising: 2 Major Agency Shifts; Insurance Advertising Accounts... $3.95 - New York Times - Mar 11, 1963 NEW YORK. Two major advertisers, Proctor Gamble Company and Pittsburgh Plate Glass Company, have announced changes in their advertising agencies. ... All 2 related - Related stories - Related web pages Advertising: McCann-Erickson Regroups $3.95 - New York Times - Jan 15, 1960 McCann-Ericksn, Inc., appears well on the road to reorganizing itself along the line of a General Motors Corporation -- or perhaps an army. ... Advertising: 18th Century Inn Re-Created - New York Times ($3.95) Advertising: Weir Hits Back at the F.T.C. - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Slump Is Making Itself Felt $3.95 - New York Times - Mar 8, 1961 An informal survey that was made yesterday among the large agencies shows just how much the recession is hurting Madison Avenue and just how much it is ... Advertising: A Rebuttal From J. Walter Thompson... - New York Times ($3.95) Advertising: J. Walter Thompson Company Shuffles... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: A Town-and-Country Agency $3.95 - New York Times - Jun 17, 1966 Let's get the horse back ahead of the cart. It seems that there was an announcement of the appointment of a couple of senior vice presidents of John B. ... Advertising: House Agency for Vick Closed - New York Times ($3.95) Advertising: Agency Has Own Comedians - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages Advertising: Overseas Government Controls Growing; Restrictions ... $3.95 - New York Times - Jan 18, 1962 With Congress in session once again, Madison Avenue is following with deep concern the progress of several proposed bills that would affect the advertising ... Advertising: Million Will Be Spent on Promotion... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Taking Prefix Off Disability $3.95 - New York Times - Nov 12, 1968 Across this busy, churning land, trapped by their own pride, fear and confusion, there are five million Americans whom life is passing by. ... All 2 related - Related stories - Related web pages Advertising: D'Arcy Wins Travel Account $3.95 - New York Times - Apr 6, 1964 After screening presentations from nine advertising agencies, the United States Travel Service has picked D'Arcy Advertising Company to undertake the job of ... Advertising: Boycotts by Consumers Urged - New York Times ($3.95) Advertising: How to Tell Chiefs From Indians;... - New York Times ($3.95) All 4 related - Related stories - Related web pages Advertising: Talent Search in the Ivy Halls $3.95 - New York Times - Jun 12, 1967 With the advertising business growing like crazy, more and more agencies are turning to the campuses for new hands. But compared with other there are few ... All 3 related - Related stories - Related web pages Advertising: Iowa Media Fighting 3% Tax $3.95 - New York Times - Mar 12, 1969 Iowa, the eyes of advertising are upon you. It's not your wonderfully yellow ears of corns or your darling chubby hogs, though, that has made you the ... All 2 related - Related stories - Related web pages Advertising: Big Brother Is Given a Voice $3.95 - New York Times - Dec 20, 1965 " Big Brother" has been watching customers of banks and department stores for a number of years. He watches, by means of television cameras, ... All 2 related - Related stories - Related web pages Advertising: 2 Views of Strike Effect; Comparison With Newark ... $3.95 - New York Times - Feb 12, 1963 Conflicting analyses of the effects of the New York newspaper strike have been released by two strongly partisan groups --the Radio Advertising Bureau and ... All 3 related - Related stories - Related web pages Advertising: How Agencies Pick TV Shows $3.95 - New York Times - Apr 19, 1960 king-size problems -- when it comes to selecting television programs that will interest their clients. At the height of the season advertising television ... Advertising: U.S. Gets the Britons' Irish Up - New York Times ($3.95) Advertising: Award Won by the Container Corporatio... - New York Times ($3.95) All 3 related - Related stories - Related web pages Advertising: Neo-Fabians Seen on 'Frontier' $3.95 - New York Times - Nov 30, 1961 In recent months, many important Madison Avenue figures have become increasingly blunt in expressing their distrust for President Kennedy's New Frontier. ... All 2 related - Related stories - Related web pages Advertising: Grey Gets-New Seven-Up Job $3.95 - New York Times - Mar 28, 1966 The Seven-Up Company, for 35 years a one-product enterprise, is taking what appears to be a significant step to greatly expand its market. ... Advertising: Fuller Wins Billings at Mobil - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: Movie Drives Are Broadening $3.95 - New York Times - Aug 17, 1962 Like most other motion picture publicity men, Charles Einfeld of Twentieth Century-Fox is not given to understatement. "This is the job I've got to do," he ... Advertising: Tidewater Oil Shifts to Grey - New York Times ($3.95) All 2 related - Related stories - Related web pages Advertising: The Handwriting on the Wall $3.95 - New York Times - Feb 8, 1968 If there has been any recurring theme in the speeches given by Government and consumer panelists at the 10th annual conference on Government relations ... Advertising: 'Please, Mother, Let Us Do... - New York Times ($3.95) Advertising: Progress Amid All the Sniping - New York Times ($3.95) New York Times - All 4 related - Related stories - Related web pages

The Street starts to lose patience with Yahoo

By Richard Waters in San Francisco

Published: January 31 2008 01:14 | Last updated: January 31 2008 01:14

Wall Street's dwindling reserves of patience for seemingly endless efforts to remake Yahoo appeared nearly exhausted on Thursday after the company said it would take even more time – and money – to find a fix.

With some of the company's few remaining Wall Street supporters heading for the exits, including analysts at Citigroup and Oppenheimer, the shares dropped another 8 per cent. After little more than six months at the helm, Jerry Yang, chief executive officer, is finding the goodwill with which he was greeted is fast drying up.

At the heart of Yahoo's latest fall from favour was Mr Yang's assertion this week that Yahoo would have to spend heavily this year – and eat heavily into profit margins – in its latest attempt at an overhaul.

He intends to spend an extra $300m this year to try to revive the company, according to estimates by Mark Mahaney at Citi – but he has done little to date to explain how the money will be spent.

If investors have lost patience, it is easy to see why. Former chief executive Terry Semel asked for Wall Street's understanding three years ago as he set out on Project Panama, an expensive fix for Yahoo's search advertising system that was meant to close the gap with Google.

"The Street bought this argument in 2005; it was ready to give Yahoo a chance," says Sandeep Aggarwal, internet analyst at Oppenheimer. Panama has at least moderate returns, even if the improvements showed signs of moderating in the latest quarter.

However, the headwinds against which Mr Yang now struggles seem daunting, and he has done little so far to explain how he intends to overcome them.

A declaration late on Tuesday that he would lay off 1,000 employees, or 7 per cent of the total, did little to ease the concerns.

Yahoo's earnings before interest, taxes, depreciation and amortisation is projected to fall to 32 per cent of revenues this year. That is down sharply from a margin of 38 per cent in 2007, with only a promise at this stage that this will finally set the stage for a profit recovery in 2009.

Mr Yang's struggle is being fought on two fronts. First, the business model on which Yahoo was founded – to form a portal to attract a large audience to deliver to advertisers – has weakened as internet users have turned to social networks and other new sites as the internet has fragmented.

Much of the investment Yahoo now plans is designed to reinforce its position as a major "gateway" to the internet, boosting core services like its home page, search engine and email system.

Yet Mr Yang is still criticised for failing to focus his resources clearly enough.

"They've grown into a conglomerate," said Todd Dagres, a partner at venture capital firm Spark Capital.

The second problem flows from changes in the online advertising market. Yahoo's premium advertising rates have fallen as it has been forced to try to distribute advertising to a far more fragmented internet audience.

In this world, advertising rates are lower and other advertising networks compete fiercely for the same business.

Fun advertising ideas

Fun advertising ideas

Do you have a restaurant, bar, club ..or something else ? Ofcourse you want that your clients be satisfied, so try to be creative and fun, and 100% your clients will come back with their friends to show them your cool place, NO ?

Like he did it !




This funeral service came with this funny ideea.I'm sure that you'll laugh when you see it.That ad make you feel better, and you'll show that to your friends.


This two bright ideeas are powerful ads , because are funny, and people talk a lot about

Who Else Wants Me To Give Them A Real Moneymaking Internet Business Plus A FREE Laptop...

... Including the Website, the Product, All The Future Revenue, and a Fully-Loaded Laptop You Can Use To Run It?"

I Did This For 10 People Last Month.
Maybe Now It's YOUR Turn.

Keep Reading To Find Out…. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

From the desk of Derek Gehl, CEO
The Internet Marketing Center

Tuesday, 9:41 a.m.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dear Friend,

If you're not making ANY money on the Internet yet, this may be the most important letter you'll ever read.

Because for the first time ever, I've agreed to help "newbies" who have:

• NO website,
• NO business idea,
• And NO clue how to get started... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

... Overcome the biggest hurdles standing between you and your income goals!

I'm talking about helping you defeat the fear, lack of knowledge, and procrastination that have been holding you back by inviting you to...

... Spend 5 days at a first class hotel right nextdoor to my office in beautiful Vancouver, British Columbia, working hand-in-hand with my private team of Internet wealth experts to kickoff a REAL moneymaking Internet business with our personal help.

Yes, It's True.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

We're Going To Actually Sit With You,
Hold Your Hand, And Help You Do It!

(Oh Yeah. And We'll Give You A FREE Laptop, Too...)

Have you ever wished that someone could sit down with you, in person, and physically help you start an Internet business?

You know... Look over your shoulder. Point at your computer screen. And give clear directions?

Wouldn't it be EASY to get started if there was a "live" person you could talk to? Someone who could...

• Help you decide what to sell (or, choose another revenue model)?
  
  
• Design and build the website for you... and help you upload it?
  
  
• Show you exactly how to accept credit card payments on the site?
  
  
• Then, tell you 1, 2, 3 how to get buyers to VISIT the website?

... Well, that's exactly what I'm volunteering my team to help you do.

You see, for the past 10 years we've been helping people create wealth on the Internet using the same strategies we've used to generate over $60 Million in online sales.

With our "do-it-yourself" Internet marketing course and our private, six-month "Advanced Telephone Mentoring Program," we've helped literally 1,000s of REAL people start REAL Internet businesses and make incomes of $7,500... $12,500... $29,750 and MORE every month!

(If you're not familiar with me or IMC, you can click here to get the full story. And if you'd like to read our client success stories, you can click here now.)

But despite all this success, I still get ONE request more than any other...

"Derek, Can You Build My Business For Me?"

Until now, when clients have pleaded for me and my team to help them, in person, build their Internet businesses, I've always said "No."

However, for a limited time, as a little experiment, I've decided to say YES!

We won't do EVERYTHING for you... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

But for 5 intense days, I will give you my hotshot team of Internet wealth experts... And they will stand over your shoulder and help you do it yourself.

Which, when you think about it, is better anyway!

Because when you LEAVE, you'll be able to duplicate the work we've done together!

"In Less Than A Week, We'll Accomplish What
You've Struggled To Do For Years..."

I'm calling this my EXTREME 5-Day Internet Business Launching Clinic.

Because it will truly be "extreme.". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For five days straight, you will do little more than meet with my team... work on your business... eat and sleep. And we'll even be bringing in a catered breakfast and lunch, to reduce the time spent away on meals!

From 8 a.m. sharp every morning until 4 p.m. each evening, we'll be hammering away at your NEW business.

And while it won't be "required", to ensure you get the most out of our time together, you'll probably want to spend 1-2 hours each night on the business, too.

"Here's What Your 5 Days Will Look Like..."

Picture this.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . You will fly into Vancouver International Airport, a short 25-minute taxi ride from downtown Vancouver, British Columbia, where you'll be staying at a five-star hotel, right next to my office, and just minutes walking distance from the Pacific Ocean...

... Maybe you'll come a day or two early, so you can enjoy local attractions like Whistler, our world-renowned ski resort home to the 2010 Winter Olympics... or spend an afternoon at the Capilano Suspension Bridge taking in awesome views of our spectacular coastal rainforest.

Whistler Ski Resort

Capilano Suspension Bridge

However, Monday morning, the relaxation ends, and the real work begins!

At 8 a.m. sharp you'll arrive at the appointed conference room. This will be our "base camp" for the next 5 days.

You'll meet your instructors (two of my very best and brightest Internet wealth experts who have asked to remain unnamed at this time because they don't want to be swamped with "joint venture" offers, etc.)...

... And you'll meet the 9 comrades who will be working on their businesses alongside you for the next 5 days.

And then your week will begin.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

"To Kickoff The Week, You'll Get
A FREE, Fully-Loaded Laptop"

I want to make this week absolutely foolproof for you. So, I'm starting everyone at square one -- with a brand-new, fully-loaded Laptop. I'll have my own technicians prepare the computer especially for you... Windows XP will be installed... the full Microsoft Office Suite will be installed... And every piece of my business automation software you'll need will be installed including eBook Pro, Mailloop, Hover Ads, and 60-Second Salesletters!

Your NEW Laptop

Plus, we'll also have two more gifts waiting for you... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A copy of the latest, most up-to-date version of my "Insider Secrets to Marketing Your Business on the Internet" course, the best-selling Internet marketing course for 10 years running... and a FREE 4-month subscription to my "Secrets to their Success" online newsletter, containing revealing interviews with website owners making 6-figure incomes with their home-based Internet businesses!

So when you arrive Monday morning, you'll need to bring paper, pens, and a can-do attitude...

... But nothing more.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

We'll give you the laptop as soon as you arrive.

And then we'll start building your business by figuring out:

"What Are You Going To Sell?"

I want to be perfectly clear:

During this Extreme Clinic, you will be starting a unique Internet business, based wholly on your personal interests and experience.

(Even if right now you have NO idea what that might look like! ;-)

This program is NOT about:

• Building a template website that you do NOT actually own!
• Creating a big flea market website with tacky knick knacks nobody buys!
• Submitting your website to 1,000+ search engines!
• Tricking you into competing with the "giant" Internet sellers like Amazon!
• Making all your money from advertising on your website!

... My team and I see HUNDREDS of victims of these cookie-cutter website scams every month.

It makes me furious that nice people get taken for $15,000-$20,000 with these rip-off sites -- and I want to make sure this NEVER happens to you!

So instead, during our Extreme Clinic, we'll be showing you...

• How to start a REAL business.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  
  
• With a REAL, professional website that YOU own.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  
  
• Making REAL money.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  
  
• Selling REAL products and services.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  
  
• To REAL people who are eager to buy!

... We'll help you build a business custom-tailored to fit YOU!

Next, We'll Design The Website FOR YOU!

Yup, I'm not kidding.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

... I'm actually going to have professional web designers create a CUSTOM website for your brand-new business!

First, we'll help you complete your market research and find a viable business idea that you're excited about. Then, we'll work with you to sketch the necessary navigation for the website -- it'll be a detailed outline of all the pages and salescopy your site will need to "sell." Then, while you're busy creating the wording for these pages (with our help, of course), I'll have a professional team of web designers create a brand-new CUSTOM website for your business!

... It'll all be happening at break-neck speed, but my "Dream Team" is already accustomed to working at this fast pace, so you'll just need to hang on and enjoy the ride!

And of course, we'll always make sure you understand what's happening... Because we want YOU to be able to duplicate this process when you get home!

(Just in case you want a second and third source of income... ;-)

Finally, We'll Help You Start
Driving Buyers To The Website...

... And Take Credit Card Payments!

I guarantee, by the time your website is ready to go "live" you'll be riding an adrenaline high, as months -- even years -- of dreaming and wistful thinking are transformed into a REAL Internet business.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

... A REAL Internet business with REAL revenue potential, right before your very eyes, in just 5 days flat!

So, we'll walk you quickly through the last critical step of getting your website eCommerce enabled by showing you how to accept credit card payments.

Once this last piece is "plugged in" you'll be ready to start driving traffic!

And now the REAL fun begins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

We'll help you organize and launch a traffic campaign, designed to drive maximum qualified buyers into YOUR new business...

Be it search engine rankings, pay-per-click traffic, blogging, email marketing, joint ventures, affiliate programs, and more... you'll quickly discover how addicting -- and EASY -- it is to drive 1,000s of qualified buyers into your website!

In fact, don't be surprised if you leave on Friday, already having made your first sale...

"Meet FOUR People Who've Already
Come To Vancouver For 5 Days...

... And Gone Home With REAL Businesses!"

Like I mentioned earlier, I've held two of these "Extreme 5-Day Internet Business Launching Clinics" so far and the results of have been fantastic!

In less than 5 days, some clients have already been generating SALES.

And EVERYONE has gone home with unique Internet businesses with a functioning ecommerce website -- all with real revenue potential!

Here are just 4 of their stories... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

"I Made 3 Sales In Just 8 days!" "Just 3 days after arriving home from IMC's Internet Business Launching Clinic I made my first 3 sales -- at £27.95 each -- for my eBook, for a total dollar value of $170! I'm very happy that I've found something that works... ... I will have a full time income from this inside 6 months! Mark my words." - Will Morris www.noriskhorseracing.com "Amazing! In One Week, I Had A Website That Was Already Earning Revenue!" -- Anastasis Soleas Slow connection? Click here to hear an audio clip of what Anastasis had to say! Need the latest Flash Player? Download it now "The People Instructing Are Top Notch!" -- Michael Griswold Slow connection? Click here to hear an audio clip of what Michael had to say! Need the latest Flash Player? Download it now "I Wasted 2-3 Months Trying To Do This Alone... ... After Just TWO Days Here I Had A Real Business To Work With!" -- Matt Norton Slow connection? Click here to hear an audio clip of what Matt had to say! Need the latest Flash Player? Download it now * The testimonials and examples used are exceptional results are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire, and motivation.

How YOU Can Qualify To Be Part Of
My Next "EXTREME Clinic"...

Now, I'm getting ready to host two more of these "Extreme 5-Day Internet Business Launching Clinics" before the end of 2007.

And since this is the first time it will be widely publicized, you can imagine why I expect to be overwhelmed with applications for this once-in-a-lifetime opportunity.

After all, how often does someone who's generated over $60,000,000 online offer to lend you his hotshot team of Internet wealth experts for 5 intense days, to essentially GIVE YOU a business?

And NOT just some "template" business, selling the SAME products hundreds of other people have already saturated the market with.

But a unique, personal business, all your own, with REAL revenue potential.

Plus we'll give you a professionally designed website.

And we'll also give you a FREE laptop to run the whole shebang!

I've been on the `Net a long time, and I've never seen this done before.

And that's why I think I should warn you:

I'm strictly limiting seating to just 10 people per Extreme Clinic.

And at this time, I'm only planning to hold a couple more of these clinics before the New Year and after that, I can't promise this will be available -- ever again.

I've got big things planned for IMC in 2008, and I will likely need everybody on my team 100% devoted to my own projects.

So, to be fair, and give everyone an equal opportunity to participate, I've put together a simple two-step application process.

First, I'll ask you to fill out the application form below. Be thorough and honest in your answers. This is the information we'll use to decide whether or not you're ready to move on to Stage #2...

The telephone interview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Don't be frightened! This just means one of our team will call you to discuss where you're at, your business goals, etc. -- and you'll have a chance to ask any questions you may have about the Extreme Clinic.

Together we'll decide if you're ready for this...

"In Just 5 Days We'll Help You Accomplish What You've Struggled To Do Alone For Months... Even Years.

Start A Real Internet Business. That Makes Real Money.

Now picture this.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

It's 4 p.m. on Day 5 of your EXTREME Internet Business Launching Clinic.

Graduation day...

... And you're exhausted but tingling with excitement as you walk proudly from the conference room for the last time, your new laptop tucked securely under your arm, knowing that your very first revenue-generating website is now "live" on the Web, with buyers ALREADY arriving to peruse your offer...

In just 5 days, you've started and launched a REAL Internet business.

And it's not some garbage cookie cutter website.

It's a unique, personal business that's got REAL potential.

And what's more, you can't wait to get home and show your family and friends. Because you not only have a solid, step-by-step plan of action for growing THIS business... you know how to build MORE just like it.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If you can picture this kind of success for yourself...

... And if you can picture making the substantial investment of time and money it's going to take to get yourself to Vancouver, BC and spend 5 days doing nothing but work with my team to build your business.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

UK advertising watchdog says Ryanair Airline ad offensive

Britain's advertising watchdog criticized Ryanair on Wednesday for an advertisement portraying a scantily clad schoolgirl seductively twirling her hair in an empty classroom to promote low-cost "back to school" fares.

The text for the budget airline's newspaper advertisement reads: "HOTTEST back to school fares" and the Advertising Standards Authority said the headline, combined with the model's pose, "appeared to link teenage girls with sexually provocative behavior."

It added that the advertisement was likely to cause "serious or widespread offense" and demanded Ryanair not run it again.

Ryanair Holdings PLC said the ruling was absurd and said it had no intention of honoring it.

 

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Will IPL add to or dice the advertising pie?

Nivedita Mookerji Wednesday, 30 January , 2008, 08:29 Last Updated: Wednesday, 30 January , 2008, 09:15

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The advertising trend is set to undergo a change with the Indian Premier League (IPL), the brain child of the Board of Control for Cricket in India (BCCI), getting into action with its Twenty20 matches starting in April.

A closely fought bidding war recently saw business tycoons and film stars putting in big money to buy the eight IPL teams for anything between Rs272 crore and Rs441 crore.

The next round of auction on February 8 will determine which cricketers will join which team. Media planners are keenly watching the development, and would decide their exact game plan soon. But they are already saying that the advertising pie will grow with IPL coming in.

Ravi Kiran, CEO-South Asia of the Starcom MediaVest Group, said the media advertising budget will grow by around 2 per centpost-IPL.

•  Quarterly results of corporates: Check out

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Currently, the total ad pie in India is estimated at Rs 16,000 crore. And, an additional budget of 2 per centwould mean that the ad pie would grow by anything between Rs 300 crore and Rs 400 crore because of the IPL matches. But Ravi Kiran didn't term it as a dramatic impact on the advertising budget.

Mona Jain, executive vice-president at India Media Exchange (Publicis Group), also indicated that the ad pie is expected to increase post-IPL, but refused to hazard a guess on the extent of impact it could have.

According to Jain, with so much money gone into bidding, the ad rates will be high for the IPL matches. While FMCGs may be a bit sceptical of advertising in the league matches, those likely to put in their money are companies in the telecom, insurance and finance sectors, Jain said.

For India's tour to Australia, the ad rates on television for test matches have been anything between Rs 50,000 and Rs 75,000 per 10 seconds. One-day matches command much more — around Rs 1.5 lakh to Rs 1.6 lakh per 10 seconds.

Media analysts that DNA Money spoke to denied that other sports would suffer because of the ad pie getting split even further. "People are earning more and spending more. With the economy booming and the ad spend growing significantly, there's no reason that one should lose because another is gaining," said Ravi Kiran. On the other hand, other sports may benefit indirectly after IPL, because sports consciousness is growing in the country, he said.

Another media analyst pointed out how the Bharti group had recently announced its support for football, despite the fact that cricket is attracting so much corporate money.

On television alone, the annual ad spend is estimated at Rs 5,500 crore to Rs 6,000 crore. Of this, cricket captures around 8 to 10 per centa year on an average. However, in a Cricket World Cup year, the cricket ad spend goes up by around 5 per cent.

BCCI recently notched up over Rs 7,000 crore from bidding for eight IPL teams and selling broadcasting rights to Sony. Reliance Industries' Mukesh Ambani paid the highest at Rs 441 crore for the Mumbai team. Other winners were Vijay Mallya, Shah Rukh Khan, Preity Zinta, Deccan Chronicle, GMR, India Cements, and UK's Emerging Media.

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AdBrite's Full Page Ad Rivals Reach and Engagement Of Super Bowl Advertising

AdBrite Network Reaches 79 Million Users - With Nearly 30 Second View Time, Full Page Ads Rival Marquee TV Ads at a Fraction of the Cost

 

 

SAN FRANCISCO, Jan. 29 /PRNewswire/ -- As the Super Bowl shines its annual spotlight on the most high-profile buys and campaigns in television advertising, AdBrite, the Internet's Ad Marketplace, has released figures that challenge traditional thinking about the unique value and impact of these spots.

AdBrite's Full Page Ad format, one of the company's signature innovations in online advertising, is now garnering average view times approaching 30 seconds per user session, with reach and engagement characteristics similar to full page ads in traditional media and the familiar 30-second TV spot. At the same time, the economics of AdBrite's marketplace provide radically greater returns for advertisers: with AdBrite, an advertiser can purchase 79 million Full Page Ad impressions for roughly $300,000. Super Bowl advertisers pay up to $2 million to reach roughly 100 million viewers -- more than six times more per impression -- while reaching an audience that is only 25 percent larger.

"On Super Bowl Sunday, major brands will spend aggressively to engage what they perceive to be a uniquely large audience," said Ignacio Fanlo, AdBrite's CEO. "AdBrite's Full Page Ad provides a similar opportunity for advertisers -- a platform for memorable campaigning before a truly massive audience, with nearly 30 seconds of user engagement, plus full interactivity and tracking that TV spots simply can't provide. And unlike the one-off Super Bowl telecast, AdBrite's Full Page Ad delivers these results year-round for our interactive advertisers. With AdBrite, every day can be Super Bowl Sunday."

AdBrite's Full Page Ad allows advertisers to display engaging, interactive ad messages within consumers' browsing experiences on high-quality websites. Advertisers simply upload a logo and a URL, and the result is a co-sponsored full page ad. Advertisers can easily utilize their existing website or landing page as the advertising content, allowing consumers to interact with their content just as they would if they had navigated there directly. A single click closes the ad and returns the visitor to the original session. Advertisers get exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.

Major advertisers including Live Nation, Verizon, and GM have run successful Full Page Ad campaigns on the AdBrite network. In the four months since launch, over 500 million Full Page Ads have been viewed, with an average view time of 26 seconds.

More detail and an interactive demo are available on http://www.adbrite.com/fullpagead.

About AdBrite

AdBrite is the Internet's Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. AdBrite serves ads on over one billion pages a day.

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

Mr. SEO Launches New SEO Contest

Anyone can enter and win this SEO contest.

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New York, NY (PRWEB) July 10, 2006 -- There have been many SEO contest that require contestants to have extensive SEO knowledge to compete, where only the best spammers or SEO gurus can earn the top spot. Joe Balestrino, owner of MR SEO, has created an SEO contest to help generate interest in SEO that according to him, "anyone can participate in".

"We wanted to make a contest that was entertaining and fun," continued Mr. Balestrino. "We help a lot of internet marketing novices understand the basic principles and practices of SEO and pride ourselves on being a valuable resource to the community, but we also understand that not everyone is familiar with SEO. This contest is an opportunity for anyone interested to take a guess and possibly win, and no real SEO knowledge is required. The ability to recognize popular SEO and SEM gurus will be helpful, however."

The contest format involves a simple video that shows faces of people well know in the search engine marketing and marketing community. All one has to do is guess which one of the faces is Joe Balestrino.

People can view the video at www.mr-seo.com/contest.html and vote for who they think Mr SEO is. Winners will be announced on the Mr SEO podcast on July 21st. The winner will be drawn from the pool of correct answers live on the podcast.

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New UK SEO Website SEOChemistry.com Launch Offering a Free SEO Report for Website Owners

New SEO Company - www.SEOChemistry.com is offering an exiting opportunity to website owners and webmasters, a FREE SEO Report to every person that submits their details on their new website.

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London, England (PRWEB) October 17, 2007 -- At launch Free SEO Report to every person that submits their details on their new website.
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The new company is mainly delivering SEO services in London but that doesn't stop them offering their services all over the UK, throughout Europe and even Worldwide.

"We have a mixed team that allow us to cover English, Spanish and Other European Search Engines. This factor itself positions our company as one of the best SEO companies in Europe" says James G. Evans - Director.

Seo Chemistry was formed by two online marketing veterans, Jonathan Dewey and James G. Evans. They combined their talents to develop a different approach to the SEO business. Their approach is explained by the other main director Jonathan Dewey.

"We believe that our clients are the core of any business so we have developed a system that will give access to websites or business's looking for an affordable SEO Service, we are currently accepting monthly payments instead of charging a setup fee as most companies do, that being a barrier of entry for most business's wanting to work with a SEO company".

Another new launch offer is their famous Free SEO Seminars (already very popular in London), where they explain the basics of SEO to a varied audience made up of blue chip companies to start-up businesses's. Most people wonder "why are they offering a free SEO seminar?". As said before they are trying to show people the right way to do SEO and to demonstrate that the use of white hat techniques can help your business grow, but mainly they are willing to give their time so you can decide if you want to do your own SEO following their advice or hire them as your SEO partner.

SEO Chemistry as a UK SEO Company is based in London having their main offices close to one of the most busiest areas of Central London, Piccadilly Circus.

Their friendly staff are always willing to have a chat and give you some solid and straight forward advice regarding your website.

If you want more information about their SEO services, Free SEO Report and Free SEO Seminars please visit their website: http://www.SEOChemistry.com

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Advertising Balloons Work

Advertising Balloons are the great equalizer in combating deep pocket competitors

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(PRWEB) January 15, 2005 -- Advertising Balloons are used by numerous businesses. Do they really work?

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The largest users of advertising balloons, according to Johnny Mulder at, www.arizonaballoon.com, are auto dealers and restaurants. Most of these businesses try to locate on busy streets and need to distinguish their store. How can they do that?

Advertising balloons, advertising blimps and advertising inflatables in a logical solution. Advertising balloons and advertising blimps seem to create an atmosphere of an event or other positive happening. You see advertising balloons in all shapes and sizes. Mulder at, www.arizonaballoon.com, admits that at times it can be overwhelming. Giant gorilla advertising balloons to a huge parade size helium angel advertising balloon can really put a business on the top of a persons mind.

Look at the Saturday newspaper. What do you see in the auto ads? Everyone is fighting for to be first in line and the biggest, most eye-catching advertisement. Advertising balloons seem to be a subtle to not so subtle inducement to get you to stop and pay attention or at the very least acknowledge the business is there. At 40mph you literally are past the business in seconds. To get your attention a business must do something different, something out of the ordinary or they have missed their opportunity. Advertising balloons may be whimsical, outrageous, patriotic, or seasonal but all are trying for just that second to say, Hey look at me".

Mulder with www.arizonaballoon.com says that every area is different but most parts of the United States and Canada have local providers of advertising balloons and advertising blimps. Some companies such as: www.arizonaballoon.com, www.giantadvertisingblimps.com and www.aboveallballoons.com rent and sell advertising balloons and advertising blimps worldwide. The Internet has led traditional advertising balloons and advertising blimps manufacturers like www.arizonaballoon.com to sell products worldwide.

The next time you drive down the road take a second look at that advertising balloon. Its trying to speak to you!

 

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Is This the Most Cost-Effective Advertising for Small Business?

Advertising Balloons will get you customers and do it now according to this advertising expert.

(PRWEB) February 22, 2005 -- If you need more customers today get an advertising balloon. For a couple a hundred dollars you can put your store, business, event or activity on the map and on peoples minds. For all the Web does for business the most effective means to drive customers, patrons, clients, whatever you are looking for into your business or event today, right now, is an advertising balloon, advertising blimp or custom balloon. Let me qualify this by saying, this is if you actually need people to come to your place of business. If youre selling bee pollen by mail from Fiji keep up whatever you are doing. For the rest of you, not matter the size of your business or event get an advertising balloon or blimp.

If you have been forced into a marginal location and you need the drive-by traffic on the next street or around the corner get an advertising balloon, advertising blimp, or advertising inflatable. This is one of the overlooked secrets in advertising. Overlooked is probably not the right word. It is not mentioned because there is no money in it for advertising agencies and many large businesses think that TV, newspaper, magazines, and radio are the whole enchilada. Theres something for the ego when you have your ad in these traditional media.

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If you are close to a competitor who spends a lot in conventional advertising you get an advertising balloon and feed off his traffic. You will be the one with little advertising expense and loads of qualified customers. Do It! Get on the web or get on the phone and get your advertising balloon today! Ive seen it work and it will work for you!

Arizona Balloon Company, www.arizonaballoon.com, has over 400 advertising balloons and advertising blimps in stock. Fill that balloon or blimp with helium, its a 5-minute job, and get that baby working for you. No minimum wage, no benefits, no breaks just being a beacon for your business. A couple of things to keep in mind: tie the advertising balloon where someone doesnt take the pretty balloon home to his girlfriend (this has happened to us) and if its going to be very windy bring the pretty balloon inside. Thats IT!

These companies sell or rent advertising balloons:
Arizona Balloon Company, www.arizonaballoon.com
Giant Advertising Balloons, www.giantadvertisingballoons.com
Above All Balloons, www.aboveallballoons.com
Giant Advertising Blimps, www.giantadvertisingblimps.com

Call and get your advertising balloon now and start the traffic moving!

 

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Find a Successful Career in Writing: Demand for Skilled Copywriters Soars

Writers find lucrative careers through Academy of Art University's Advertising School

San Francisco, CA (PRWEB) January 25, 2008 -- The work of a copywriter is everywhere: from billboards, to magazine ads, to websites and more. Nationwide, advertising agencies are desperately seeking copywriters with the right skills to drive a campaign toward success.

Copywriters are currently in high demand and companies and agencies are willing to compensate - generously. According to Robert Half International, the world's largest staffing firm, 60 percent of advertising and marketing executives who said they plan to hire new employees said they will be adding copywriters.

 

Graduates of Academy of Art University's copywriting program have gone into highly successful careers and continue to garner acclaim for their work. There are only seven copywriting schools in the country and Academy of Art University is at the top.

Agencies look for people who can write clear, persuasive sentences that demand attention. In order to get a callback from any agency or company, however, one must have a comprehensive advertising portfolio demonstrating a wide range of work. Academy of Art University's copywriting program within the advertising school is built around developing a diverse, strong portfolio that will be a ticket into any copywriting job.

Copywriting is the perfect career for anyone with a creative writing degree, journalism degree, communications degree or any other humanities degree. A perfect candidate is somebody who graduated from a four-year college with an English degree and does not know what kind of job they want upon graduation. With the right classes in advertising, art direction, marketing strategies, copywriting technique and more, they can land just about any kind of copywriting job.

Mike Brenner, a graduate from Academy of Art University's advertising school, says that becoming a copywriter has been a great career for him. He is currently working at Attik, an agency in downtown San Francisco and has worked on campaigns for the Toyota Scion (for which he won an Adweek magazine Best Emerging Talent award). He originally wanted to be an art director, but found copywriting to be a much better fit.

"I just want to make sure that the idea gets across to the viewer," he said. "I'm grateful for the AAU program because it opened my eyes to an entirely new understanding of advertising."

He lends much of his success to Mark Edwards, the Associate Director of Copywriting at Academy of Art University.

"Any student considering writing would be fortunate to benefit from his experience and encouragement," Mike said.

After graduation, copywriting students can go on to work in any advertising agency, or an agency that specializes interactive advertising, or any company that produces their copy in-house. One Academy of Art University copywriting graduate, Jason Sperling, worked on the award-winning Apple campaign "Mac vs. PC" as well as the "Get a Mac" campaigns. With the recent release of the new Macintosh Air at Macworld 2008, it will be exciting to see what innovative campaign his team will come up with.

About Academy of Art University's Advertising School
In the Academy's advertising degree program, students learn an integrated approach to marketing communications that is backed by solid strategic thinking. The nation's top advertising program's curriculum combines creativity with professional skills training to get the best advertising jobs. Academy graduates have gone on to work for esteemed firms such as Publicis, McCann-Erickson, Young & Rubicam, Saatchi & Saatchi and Goodby, Silverstein & Partners. The advertising school offers a bachelor's degree in adverting, a master's degree program in advertising, and an advertising online degree.

For more information about Academy of Art University's advertising program, please visit the advertising school's page.

About Academy of Art University, San Francisco
With more than 11,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs, as well as continuing art education with classes in copywriting, fashion merchandising, interior design, new media, computer animation, sculpture, graphic design, cinematography, industrial design, digital photography and car design. Students can also enroll in a flexible online degree program in art and design.

Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).

For more information visit www.academyart.edu or call 1-800-544-2787.

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Excelloz Pre-Launches New Banner Advertising for Hotels and Hospitality Industry

Excelloz Pre-Launches New Banner Advertising for Hotels and Hospitality Industry Excelloz announces new banner advertising for Hotels and other members of the Hospitality industry.  January 28, 2008 -- The increasing hotel demand to advertise on Excelloz these last couple of months has put New Banner Advertising at a steady increase This advertising oportunity will give not only the hotel but also Resort, Boutique Hotel, Guest House, Bed & Breakfast, Appartment, Condominium, House, Villa and any one else in the Hospitality Industry, a new extensive exposure on the World Wide Web with competitive rates. Potentiality targeting your customers by advertising your Hotel on all pages, selected countries or the Monthly New Letter is definitly an advantage with the possibility to change or add new hotel information any time. Excelloz.com currently offers around 20,000 worldwide hotels with original content, hotel reviews and travel guides for each country with Lowest cost in comparison to similar websites. "We continually update our hotel and travel information, which ensures repeat visits and bookmarking by readers." An Excelloz Manager explains that this is one of the keys to success especially on the Internet where users are always searching for helpful and updated information before travel. How Banner Ads work: Few packages are available, from a hotel that does not exciste on Excelloz data to the luxury 5 star hotel. Starting Packages will be at $69. For the basic "Hotel Ads", the advertisement will be: Addition of the hotel to the Excelloz database system Creation of 4 pages: Hotel, Reviews, Travel Guide & Image Show the hotel overview, hotel rooms, location & hotel facilities contents Show 15 Hotel images Show the GPS Hotel Map via Google Show the Taxi Print Out Page for the Customer Show the tariff Online Drive Traffic and reservations to your hotel. Free Banner Design Free 50,000 Banner (Size: 200x60) Impressions on every hotels page of your hotel City. Hotel content text unlimited Allowed to change Hotel Information and tariff anytime For the Advertisement/Country Selected Package, the advertisement will be: The advertisement will appear: Country Page (Size: 200x60) - All Countries City Page (Size: 200x60) - All Cities Hotels Page (Size: 200x60) - All Hotels Rates: (Banner Design - FREE) 300,000 Impressions/Month - $499 100,000 Impressions/Month - $250 50,000 Impressions/Month - $199 Minimum purchase - 3 months Run to only one Country Selected with all cities & Hotels of this country. Banner will be served by our ad software (Max of 4 advertisers). Access to ad software online control panel statistics. Weekly statistics report will be sent to advertiser's email address. Allowed to change promotional banner anytime. For the Unlimited Advertisement Package, the advertisement will be: The advertisement will appear: Index Page (Size: 403x60) Continent Page (Size: 200x60) - All Continent Country Page (Size: 200x60) - All Countries City Page (Size: 200x60) - All Hotels Hotels Page (Size: 200x60) - All Hotels News Letter (Size: 403x60) - 200,000 emails/Month Rates: $2,500 per month (Banner Design - FREE) Banner will be served by our ad software (Only 1 advertiser - No Random banner) Access to ad software online control panel statistics. Weekly statistics report will be sent to advertiser's email address. Allowed to change promotional banner anytime. Value to the Advertiser: Your Advertisement will target your business to the world with Low cost, permanence and effective results. Great exposure, High internet presence, Immediate interactivity (anytime of the day), Lowest cost in comparison to similar websites, Cost effective direct marketing campaigns, Ability to select suitable packages to suit your needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Harbhajan Singh cleared of racial abuse, says BCCI

Harbhajan Singh cleared of racial abuse, says BCCI

 

Tue, Jan 29 12:56 PM

Spinner Harbhajan Singh has been cleared of racial abuse after the charges against him were downgraded, the BCCI told Reuters on Tuesday.

Harbhajan was originally hit with a three-match suspension after being found guilty of racially abusing Australian all-rounder Andrew Symonds during the second test in Sydney.

"The racial abuse charges have been dropped," BCCI board secretary Niranjan Shah said.

"It is finished. The punishment is only for using obscene language."

The player denied the charges and the BCCI had threatened to cancel the rest of the tour unless the charges were dropped.

They later withdrew that threat and agreed to finish the test series after the International Cricket Council (ICC) made a number of concessions, including the sacking of West Indian umpire Steve Bucknor and allowing Harbhajan to play until his appeal had been heard.

The ICC's appeal commissioner, New Zealand high court judge John Hansen, is due to hand down his ruling in Adelaide later on Tuesday.

Speculation that India could abandon an upcoming one-day series with Australia and Sri Lanka had been growing after the squad stayed in Adelaide for the hearing rather than travel to Melbourne to prepare for Friday's Twenty20 match against Australia.

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Local online advertising to grow in next five years: JupiterResearch

Local display and search advertising are among the leading online advertising categories marked for significant growth within the next five years, according to JupiterResearch's US Online Local Advertising Forecast.

According to the report, display and search advertising are expected to grow by 18% and 16%, respectively, from 2007 to 2012.

Local advertising, overall, is expected to increase by 13% in this time period, while online advertising as a whole is expected to grow by 12%.

Internet users are getting savvier when it comes to searching for local businesses online, the forecast stated. In addition, search engines are working to increase the quality of their local and zip-code-specific results.

This growth should not discount traditional media, JupiterResearch warned. Local advertising in traditional media "is not a dying market," the report states. Consumers continue to rely on print materials for information on local businesses, the report said.

For example, there is still an audience, particularly among older Americans, for print yellow pages, the report stated. At the same time, according to data from Hitwise, the use of online yellow page sites is growing.

That said, newspaper publishers have begun to look for new ways to make up for lost print revenue. JupiterResearch found that local newspapers have started to partner with online employment classifieds such as Yahoo HotJobs and Monster.

At the same time, online classified advertising, which is the "most mature" category of local online advertising, is growing at a slower pace than search and display advertising, the report said. Despite this slower pace, this market is starting to evolve.

Real estate classified advertising has not yet met its full online potential, JupiterResearch found. If the real estate slump continues throughout 2008, sellers and agents may need to "rethink" their methods for marketing homes.

This trend may have already started. In the past week, two new real estate search engine sites, www.Roost.com and www.DotHomes.com, have launched within the US.

Yahoo's Jerry Yang Struggles to Lift Profit as Google Dominates

By Ari Levy

Jan. 29 (Bloomberg) -- Yahoo! Inc. Chief Executive Officer Jerry Yang's plan to boost sales by offering services for phones and social-networking sites may founder from a lack of money.

The owner of the most visited U.S. Web site is forecast by analysts to report an eighth straight quarter of declining profit today. The Sunnyvale, California-based company is generating 49 cents a share of non-budgeted cash, compared with $5.57 for Google Inc., the world's largest Internet search engine.

Yahoo's investments in online advertising, which accounts for most of the $6.5 billion in annual sales, have failed to stem market share losses to Google. Jeffrey Lindsay, an analyst at Sanford C. Bernstein & Co. in New York, said Yang's financing options for acquisitions and technology spending are limited, giving Google an edge as the companies move into mobile-phone advertising, social networking and Web video.

``It's putting Yahoo at greater risk of irrelevance,'' Lindsay said. He recommends adding Google shares and holding onto Yahoo's stock. Yahoo ``just isn't generating anything like the resources they need to really stay in the game,'' Lindsay said.

Fourth-quarter net income at Yahoo probably fell 42 percent to $155.8 million, or 11 cents a share, according to the average of 22 analysts' estimates in a Bloomberg survey. The company, which reports results today after markets close, may announce about 700 job cuts, 5 percent of the staff, a person with knowledge of the plans said last week.

Google will probably post a 21 percent increase in profit to $1.25 billion, or $3.90 a share, when it reports results Jan. 31, the survey showed.

Yang's Strategy

Yahoo spokeswoman Diana Wong declined to comment. Google spokesman Jon Murchinson said his company would ``continue to invest in search and ads,'' without commenting on the quarter's results.

Yahoo is struggling relative to Google because of a failure to invest in ``cutting-edge'' technologies in past years, said Robert Peck, an analyst at Bear Stearns Cos. in New York, who advises buying shares of both companies.

Yang, who replaced Terry Semel as CEO in June, also faces challenges to win sales from social-networking sites Facebook Inc. and News Corp.'s MySpace.

While Yahoo made acquisitions to build its so-called display business -- including paying $680 million to buy the remaining stake in Right Media Inc. and $300 million for BlueLithium Inc. -- Google has sought bigger deals. Mountain View, California-based Google paid $1.65 billion for video site YouTube Inc. and is buying the online advertising firm DoubleClick Inc. for $3.1 billion.

Richer, Poorer

Google had $13.1 billion in cash, cash equivalents and marketable securities at the end of September, compared with $2.8 billion for Yahoo. Google had $1.63 billion in cash flow from operations in the third quarter, versus Yahoo's $457 million.

``With Google having such a size advantage and good business going, they've got the money to spin off to do other things,'' said Larry Valencia, who helps manage about $11 billion at UMB Asset Management in Kansas City, Missouri, including shares of Google. ``That puts that much more pressure on Yahoo.''

Yahoo, which has dropped 26 percent in the past year, closed yesterday down $1.16 to $20.78 in Nasdaq Stock Market trading, near its lowest level since 2003. Google, up 12 percent in the past 12 months, fell $10.42 to $555.98 yesterday.

Yahoo's Upgrade

Yahoo upgraded its search service in October to include links to songs, videos and photos, the biggest changes since 2004. Google's share of U.S. searches climbed to 56 percent in December from 54 percent three months earlier, according to New York-based Nielsen Online. Yahoo fell to 18 percent from 20 percent.

Searches will account for 37 percent of the $27.5 billion U.S. online advertising market in 2008, estimates research firm EMarketer Inc.

Yang, who started Yahoo with David Filo in 1995, unveiled a new mobile-phone home page this month at the Consumer Electronics Show in Las Vegas. He said Yahoo will offer software to help outside developers build applications for handsets and presented an upgraded e-mail program that will allow users to add such things as photos and maps.

``The future is about making the Web experience simpler and more efficient,'' Yang told the audience.

In November, Yahoo introduced a Web site called Kickstart that helps graduating college students get career advice from their schools' alumni.

Ad Sales

U.S. advertising on mobile phones and social networks may total $3.2 billion in 2008, increasing to $7.5 billion in 2011, New York-based EMarketer said. That's revenue Yahoo will share with Google, Microsoft Corp., News Corp., Time Warner Inc. and Facebook.

While Google's sales in mobile phones, social networking and YouTube ads may be minimal in 2008, the company's lead in search will lift revenue by 45 percent in 2008, almost triple the growth at Yahoo, predicts JPMorgan Chase & Co. analyst Imran Khan in New York.

Seeing 'mad cash' in online advertising

 

 

Stefano Paltera / For The Times

SERIAL ENTREPRENEUR: Frank Addante, 31, is founder and CEO of Rubicon, which has secured $21 million in funding in eight months. By one estimate, online advertising is expected to more than double, to $50.3 billion, by 2011.

Using complicated math, the Rubicon Project matches ads with relevant websites in real time.

By Alana Semuels, Los Angeles Times Staff Writer
January 28, 2008

Step into the Westside offices of the Rubicon Project and you might feel as if you've been transported to Silicon Valley, circa 1999. Dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, typing away. A few play a Nintendo Wii game in the corner. One sips a beer.

Investors may be jittery about the current economy, but Rubicon -- a start-up online advertising company -- isn't worried. It hired most of its 37 employees in the last few months, and today it plans to announce it has received a new round of funding, bringing its total to $21 million in eight months.

"Right now, companies are understanding that digital media is a viable business," said Daniel Taylor, an analyst with the research firm Yankee Group. "It's like it is 1950 and someone just realized you can sell advertising on television."

Yankee Group predicts that the amount spent on online advertising in the U.S. will jump from $21.7 billion in 2007 to $50.3 billion in 2011. But the market isn't very effective right now, says Frank Addante, Rubicon's 31-year-old founder and CEO. There are more companies spending money online, but many of their ads end up on websites that aren't relevant to the product they're selling. Moreover, Addante says, websites "are not making as much money as they could be" from ads.

That's because on average, websites can sell only about 20% of their ad space directly to advertisers. They turn to ad networks -- companies providing them with ads from partner companies -- to fill the rest. But those networks don't always do a great job matching the spots to interested eyeballs.

Cue the Rubicon Project. Through a lot of complicated math, its service assesses in real time which ad networks will provide a given website with the most relevant ads, and sends ads from those networks. Websites use this service to receive the ads that pay the best and those that are the most relevant to their readers, which are more likely to be clicked on.

That allows websites to "make mad cash" from advertising, as Addante likes to put it. The 3,000 websites that have signed up so far have seen revenue increases ranging from 33% to 300%, he says.

Rubicon makes online advertising more efficient and transparent, which will help attract even more dollars online, said Raj Kapoor, managing director of the Silicon Valley venture capital firm Mayfield Fund, one of Rubicon's investors.

The success of advertising on mediums such as television, newspapers and radio is difficult to measure, Kapoor said, whereas online, everything can be tracked. Logically, he says, when advertisers have less money to spend, they'll want to put it where they can track it.

In a recession, Kapoor predicts, "overall, the budgets will go down, and the shift of what's left will go more toward the Internet."

Rubicon's team may be young, but it has a wealth of Internet experience. Before he was 30, Addante had started five companies: He took one public, sold two and moved one up to Silicon Valley. The other, he calls a "learning experience."

He founded Rubicon eight months ago.Also on the Rubicon team: Duc Chau, vice president of technology, who, as the lead developer of the initial MySpace community, had that site's first profile.

Kapoor says Rubicon is part of the growing tech community in Los Angeles, which has seen a lot more investment of late from Silicon Valley firms. That's especially true in the online advertising realm.

"The online advertising marketing is kicking off, and we think there's a lot of opportunities for disruptive start-ups to make their mark," Kapoor said.

Addante is himself a cheerleader for the Los Angeles tech scene. He moved here from Chicago nine years ago to work on a start-up and, impressed by the weather and the technology talent, never left.

He stars in a video currently on YouTube, talking up Los Angeles as an alternative market to Silicon Valley for start-ups. He created the video to showcase opportunities in Los Angeles at the Lobby, a conference that brought together movers and shakers in the tech community, many of whom are based in Silicon Valley.

Addante praises Los Angeles as a place to start companies and find good talent, telling the camera, "I'm here to tell you firsthand that we're just as driven and just as serious."

Wendy's Ditches Red-Wig Advertising Campaign

COLUMBUS, Ohio -- Wendy's International Inc. (WEN: 23.92, -1.34, -5.30%) will scrap its eight-month old advertising campaign -- much of it built on young men wearing a red wig with braided pigtails -- amid continued weak sales, the nation's third-largest hamburger chain announced Monday.

The campaign, which debuted during the season finale of "American Idol" in May, has generated attention, but hasn't translated into improved sales, the company said.

"It was a love it or hate it kind of spot," said Bob Holtcamp, Wendy's vice president of brand marketing.

The campaign was built on the slogan "That's right." It was meant to rely on humor to emphasize the chain's made-to-order food and unfrozen beef as the chain sought to build sales among younger consumers. In several ads, customers wear a red wig that looks like the pigtails on Wendy, the chain's mascot based on founder Dave Thomas' daughter of the same name.

The slogan for a new campaign, released Monday at Wendy's national convention in Orlando, Fla., is "It's waaaay better than fast food. It's Wendy's."

The red wig remains part of the campaign, but the focus is on the company's familiar Wendy logo.

The logo opens and closes each ad. An animated Wendy holds a fishing rod in one ad to introduce the new fish sandwich. In other ads, she takes a bite out of a hamburger or holds a piggy bank to promote Wendy's super value menu.

The new campaign better represents Wendy's traditions while still focusing on the key target audience of 18-to-34-year-olds, Kerrii Anderson, Wendy's president and chief executive, said in an interview.

"It feels like Wendy's again," she said.

Holtcamp said Wendy's emphasis on its quality food was getting distracted by the red wig campaign.

The change comes after the chain reported this month that sales at stores opened at least a year -- considered a key indicator of a retailer's strength -- fell 0.8% at U.S. company restaurants in the fourth quarter compared with a 3.1% increase in the fourth quarter of 2006. At franchise restaurants, same-store sales were up 0.2% for the quarter, compared with a 2.75 increase the year before.

For the year, same-store sales rose 0.9% for company stores and 1.9% for franchise stores compared with a 0.8% increase in U.S. company stores and a 0.6 percent increase at U.S. franchise stores in 2006.

After reaching a high of $44.22 last summer, Wendy's stock price has been cut nearly in half, with trading Monday morning at $23.83, just above its 52-week low of $22.48.

The company formed a committee last spring to study options to boost its stock price that could include a possible sale. Billionaire investor Nelson Peltz, who controls 9.8 percent of Wendy's stock along with his allies, submitted an offer to buy Wendy's in November, but the proposed price is lower than the $37 to $41 a share that he previously said it was worth.

The committee said Monday in a statement that its review is nearly complete.

The new campaign was developed for Wendy's by kirshenbaum bond + partners developed for Wendy's, which spends about $300 million a year in advertising. The red wig campaign was developed by Saatchi & Saatchi, the agency responsible for Wendy's "Where's the Beef?" campaign.

The campaigns are among several Wendy's has tried since the 2002 death of Thomas, who appeared in more than 800 ads.

Wendy's, based in the Columbus suburb of Dublin, operates about 6,700 restaurants in the United States and aboard. It trails McDonald's Corp. (MCD: 51.07, -3.03, -5.60%) and Burger King Holdings Inc. (BKC: 23.94, +0.46, +1.95%) in the burger business.

Advertising an in-home health business

(FORTUNE Small Business) -- Dear FSB: I have started an in-home health business and want to know the best way to get my company off the ground. Also, what's the best way to advertise it?

- Michael Oliphant,Cashmere, Wash.

Dear Michael: First, make sure your licensing is in order. "Washington is one of only a few states that licenses in-home services," says Donna Cameron, outgoing Director of the Home Care Association of Washington, a trade group for home healthcare workers. In Washington, several licenses qualify your company to provide different levels of medical and non-medical services. Learn the specifics at doh.wa.gov.

"If you want to expand your business by providing services for Medicare and Medicaid patients, there's an additional certification process," adds Allison Henry of the Centers for Medicare and Medicaid Services, a division of the U.S. Department of Health and Human Services. The website explains all the necessary paperwork.

Begin promoting your business by identifying medical providers in your community. "Look for primary care practices and internal medicine practitioners and send a flyer or letter of introduction about what services you have to offer," says Joe Cobo, President of the National Society of Certified Healthcare Business Consultants. "Also send them to surgical practices. Those patients need services when they're released." Cobo also suggests advertising in community newspapers in areas that contain an older population or adult communities.

"Connect not only with physicians who make referrals, but also discharge planners at hospitals," says Wendi Lynagh, Executive Director of the Home Care Association of Washington. You can list your business on her organization's web site, where users can search by region or by the type of service they're looking for.

"Don't isolate yourself," says Cameron. "There's a lot of networking involved. In this state, the agencies are competitors by definition, but also very collegial. We're all facing the same workforce shortage issues. Sometimes an agency will get a call and just not have any more therapists or nurses. There are a lot of referrals within the community." 

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From the Desk of: David Bullock & Rosie Cottis
Date: Friday, January 04, 2008

 

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    As Of December 28th 2007

 

 

 

 

 

 

 

    As Of December 28th 2007

 

 

 

 

 

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---

 

Support email: info ~at~ hub-blueprint.com

 

This site does not allow affiliates to promote using unsolicited email (spam). Please see our full spam policy on our Terms page (link below). If you believe you received a spam email promoting this site, please send us a full copy of the email that you received, including headers and links, to the email address above. Every complaint will be investigated. Thank you.

 

Terms | Affiliates | Privacy

 

Earnings Disclaimer: Whilst every effort has been made to accurately represent our products and their potential there is no guarantee that you will earn any money using the techniques and ideas in these materials.  Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using the products, the ideas and the techniques. We do not purport this as a "get rich scheme." Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills.   As these factors differ according to each individual we cannot guarantee your success or income level. Nor are we responsible for any of your actions.  Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.  Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else's, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our materials.   This is a downloadable product. The graphics are for illustrative purposes only. Nothing will be shipped - you can download immediately after purchase of your hub pages guide here at hub-blueprint.com.

 

 

Are you Making These Mistakes on your Websites

Why Am I

Getting This Newsletter?

You are receiving this complimentary subscription to SMALL BUSINESS: BIG RESULTS for one reason: I

want to help you grow the profits of your business.

One of the most effective marketing strategies I use in my business is to deliver real value to the businesses I come in contact with--regardless of whether or not they ever invest in my services.

By offering the type of proven information you will find in each issue, I can help make an immediate impact on the profits of your business.

Please accept this subscription with my best wishes for future success. And don't hesitate to contact me with any additional questions about how you can double and even triple the bottom line of

your business.

From the Desk of Jason Leister

President, Leister Marketing Group

Dear Business Owner,

Sometimes the internet really rubs me the wrong way.

Just yesterday, I got 8 "offers" in my email promising to show me the real way to be successful online. They all promised to tell me the "never before revealed" secrets that would surely catapult my business to the top, even if I have four heads, 6 arms and don't know how to turn on a computer... or even have electricity.

OK, so maybe that's stretching it a bit, but you get the point.

As an entrepreneur, running a business where it is necessary to stand out and be noticed, print your contact information wherever you can, and actually pick up the phone when it rings, I am sure that you receive a steady supply of emails and phone calls just like the ones I receive.

In fact, I would bet that it probably hasn't been too long since someone dialed your number and promised a top ranking on Google in 30 days or less or something equally as outrageous. Maybe it even happened to you this week.

In every industry, there are always a few bad apples that spoil the whole barrel. And the internet is no different. In fact, there are a lot more bad apples because the barrel is a whole lot bigger.

So let me get all my cards out on the table where they belong.

Here's my plan:

For the next few minutes, I am going to take you on a journey into my little world. It's a place I retreat to when all of the trash and

snake oil salespeople on the internet finally try my last nerve (which right now is at least once or twice a week).

Page 4

I call it the hype free zone. I would use a more colorful word for hype, but I really don't want to offend anybody this early on.

My hype free zone is a place that is focused on helping entrepreneurs like you accomplish more than you are currently accomplishing – to help you create results that are more in line with where you

want to go rather than where you find yourself right now.

After I take you there, it will be time for you to take action. To put what you are about to learn to the test and create some real results for your business. Whether or not you take any action, however, is not under my control.

Making sure that you come away from the next few minutes with new ammunition to improve your business, however, is well under my control.

And my intention is to completely overdeliver.

So let's jump in...

Enter the Hype Free Zone...

Do you know what your website is doing right now?

Is it sending the right signals out to your market to attract more business to you, or is it turning away your prospects at the door – forcing them to go out and do business with your competition?

If all of the statistics are true, and people are really using the internet to get help to grow their business, then why the heck aren't more of them calling you?

It might be because you are standing in your own way.

If you put your website together by modeling it after someone else's, then you are probably making at least one of the mistakes I am about to cover, if not more...

Page 5

Here's the simple truth...

The reality is this:

Creating a successful website for your business is simple. Period.

So if that's true, then why do so many businesses seem to struggle and keep pumping money into their website with little more than a growing credit card bill to show for it?

Because of this simple law of human nature: reality isn't reality, perception is reality.

Basically it comes down to this: If you think it is hard, it will be hard. If you think it is rocket science, it will be rocket science for you.

Think back to some of your previous clients or customers...

Do you remember a client in the past where you really outdid yourself? You really delivered. You got big results. You marketed well, you delivered the goods, and you waited on your buyers like they were the last people on earth?

But your client's reaction to your results was barely lukewarm?

Of course it probably had nothing to do with you at all. It had to do with your client's perception of you or what you did and their thoughts and feelings about what they got versus what they think they should have gotten or not gotten.

Here's the same idea in another industry:

Did you know that in blind taste tests, RC Cola absolutely demolishes Coke and Pepsi?

The fact that it tastes better is reality. The facts don't lie. But

Page 6

in the marketplace, facts are often irrelevant. And if you take a look at

the sales figures of Coke, Pepsi and RC Cola, you'll find a very different story.

Coke and Pepsi are so dominating that RC Cola barely even registers on most people's radar, if they have even ever heard of it.

Why is that?

Because most people just perceive Coke or Pepsi to be better... They aren't even interested in giving anyone else a chance.

I remember back a few years ago when I decided to go out and learn how to sell cars. (Yes, I sold cars.) It was probably the best sales education I've ever had.

Pounding the pavement 14 hours a day, working 7 days a week for weeks at a time was not fun. But it did teach me a whole lot about sales, marketing and people.

And one of the things that I learned is that perception either pays your bills or keeps you from paying your bills.

On the car lot (which was about 120 degrees in the heat of the summer in Scottsdale, AZ – so hot my shoes melted), no one wanted to do business with the best salesperson: the one who would honestly work with them to really help them get the car they wanted.

They wanted to do business with the salesperson they perceived was better. And their perception rarely led them to the best salesperson.

So having a better website is all about creating the perception that your business is the best choice, and really the only logical choice for anyone with a shred of sense in your market.

And when you actually have the goods, the skill and the level of service to backup that perception with real results, you will be in a very, very good place.

Page 7

Now before we really get started, one note...

Most of these "mistakes" we are about to discuss are actually

business problems in disguise. One of the biggest benefits of creating a profitable website and then investing the time, energy and resources to improve it is that it forces you to look at your business in a new way.

Your website isn't just about advertising your products or services, or generating a lead.

It needs to be about communicating the essence of your entire business in words and pictures.

So let's go...

The Top 10 Website Mistakes

Most Businesses Are Making

Actually, let's rephrase that...

The Top 10 Website Opportunities

Most Businesses Are Missing

Missed Opportunity #10:

Not Focusing On A Very Specific Target

In internet marketing guru Mark Joyner's recent book, The Great Formula, he outlines his three step formula for business success. It is almost so simple and sounds so much like common sense that the tendency is to discount it and say, "Oh, I knew that." That was my

first reaction. Those thoughts entered my mind right away. And then I changed my tune when I realized which steps my business was ignoring.

Here is the formula: Step 1: Create the Irresistible Offer

Step 2: Present it to a Thirsty Crowd

Step 3: Sell them a Second Glass

Page 8

Who is your thirsty crowd? Who is the exact market you serve? If you haven't nailed that down yet, here's something to think about:

Don't choose your target market based on where you can compete, choose one where you can absolutely dominate.

Can you dominate if your market is small and medium-sized businesses in the Dallas-Fort Worth market?

Probably not, that's way too big...

Can you dominate if your market is CPA firms with annual

revenues over 1 million dollars?

You're getting warmer...

If someone visited your website for 10 seconds, would it be clear who your "thirsty crowd" is?

Missed Opportunity #9: No U.S.P.:

Not Communicating an Obvious and

Compelling Reason To Do Business With You

If you've ever seen the Godfather, you probably remember the line, "I'm gonna make him an offer he can't refuse..."

What's your offer? What that one thing that only you can deliver to the marketplace?

Your offer is your U.S.P. or unique selling proposition. It's the cornerstone of your website (and your business).

This is marketing 101. So why doesn't everyone do it?

Missed Opportunity #8:

Turning Off the Drill When You're

Page 9

Ten Feet From Diamonds

Success on the internet and in business isn't something you come upon some day by chance. It's something that you discover over time, by continuously moving forward and making small corrections as you go.

How do you know what corrections to make? By testing, testing, testing...

How well is the headline on your website working now? You won't know until you write a new one and test the results.

Now in all honesty, I used to be really lazy about testing. My thought was, "I'll know it works when the business comes through the door." "If they don't come, it must not be working."

How many huge opportunities I missed because of that attitude I will never know. But I am sure it was a lot of them.

I remember reading a story about someone drilling for diamonds. The owner of the mine drilled and drilled and drilled, but never found anything. So he sold the mine and went on his way.

The new owner moved the drilling crew 10 feet to the left and bingo, diamonds.

Never stop testing. Testing will give you clues about what your market wants. And once you have that knowledge, all you have to do is give them more of it.

Missed Opportunity #7:

Not Being Crystal Clear About What You

Want Them To Do

People want to be led. They want to make the right decisions - they want to be saved from making mistakes, from losing money, from wasting time.

Page 10

If you know that you can help them do those things, you need to make it very clear exactly what they need to do to take advantage of your products or services.

So don't leave anything to chance on your website.

If you want your visitors to sign-up for your email newsletter, then tell them. And tell them more than once. If you want your website visitors to stop what they are doing, pickup the phone and call you right away, then that is what you need to tell them.

Don't be timid about asking for what you want, and don't leave it up to your website visitors to come to their own conclusions about what the "next step" is and when to take it. Tell them.

Sometimes all you have to do is ask for what you want.

Missed Opportunity #6:

Selling Yourself Instead of Helping Them

Do you ever get turned off when you come in contact with someone who can't stop talking about how great they are? They are full of stories about what they've done, what they've achieved, who they've met and what they have...

People like that don't usually have too many real friends.

So here is the question:

If your website visitor has to absolutely know without a doubt that you practice what you preach and that you can deliver on what you promise, how do you communicate that without focusing too much on you?

You do it by helping them connect the dots between what you do and what they get because of what you do.

Page 11

And then you back it up by letting other people talk about how

great you are through testimonials from satisfied clients. It's rarely perceived as bragging when someone else says it.

Take a look at your website. How many places can you find

to connect the dots between your products and services and what your visitor will actually get because of them?

Missed Opportunity #5: No Headline, or a Bland Headline

I really believe that a good headline has more effect on the success of your website than almost anything else. A great headline will get the attention of your visitor and communicate a powerful enough

benefit to them that they will stick around and read the rest of your website.

Without a clear headline focused on the biggest benefit your

business delivers, you run the risk of losing your visitor for good.

The good news it that you don't need to reinvent the wheel when it comes to headlines. You don't really need to invent anything. In fact, most of the hard work has already been done for you and is waiting for you to steal – err I mean "creatively adapt" to your business.

Just take a look at the cover of Cosmopolitan or Oprah's magazine. Those little teasers are headlines... They get people to act.

And those copywriters get paid a ton of money for making that happen.

The next time you are in CVS or your local grocery store and see one of those headlines, just ask yourself, "How can I adapt this for my business?"

Missed Opportunity #4:

Copy That Snoozes...

Page 12

If there is a "Golden Rule" of marketing online and offline, I

am convinced it is this:

DON'T BE BORING!

Sorry for shouting, but it is really that important. You've got to stand for something, right? So make it known what you stand for in an interesting way and then let the chips fall where they may.

Let's take somebody like Don King... If you don't remember, he is the promoter that worked with boxers like Muhammad Ali,

Evander Holyfield and Mike Tyson.

He's an outspoken guy with absolutely crazy hair. You either

love him or hate him. He is a very polarizing figure.

From a marketing perspective, it's a smart position, because it makes it very easy to know exactly where he stands with people.

Some people love him. Some people think he is crazy.

But very few people have absolutely no opinion about the man.

So think about that when you are writing the copy for your website. The worst thing that can possibly happen is for your visitor to read it and have absolutely no emotional reaction at all.

Don't be boring!

Missed Opportunity #3:

Believing That Your Search Engine Ranking

Determines Your Success

Here's the truth:

There are only 10 websites that can be in the top ten for any particular search phrase. That's it. So what are the rest of the websites

Page 13

supposed to do? Close up shop? Give up and concede defeat?

Are you kidding?

Your search engine ranking does not determine your success.

There are so many ways to build a steady supply of traffic to your website without following the constantly changing whims of Google, MSN and Yahoo!. Google wasn't even on anyone's radar 5 years ago. Who knows if they will even be around 5 years from now.

If you are in business for the long haul, then you've got a

virtually limitless supply of ways to build website traffic. The real challenge is deciding which ones to pursue first.

Missed Opportunity #2:

Not Tracking Everything

The internet is a marketer's dream because it allows you to track absolutely every move your market makes on your website.

If you want to know which pages of your website are most

popular, you can find out in a few seconds. If you want to understand the path that most visitors take through your site, you can track it. If you want to find out which bit of copy compels more visitors to give you their CORRECT contact information, the data is there for the taking.

The internet can give you all of the clues you need to unlock the code behind what makes your market tick and why your visitors act the way they do (even if their actions don't match up with what they tell you).

Now tracking takes some discipline at first.

When you are first starting out, tracking each email newsletter

you send out or each information request you get or the conversion rate of visitors to requests can seem like a drag.

Page 14

But once you get in the habit of doing it, you will not be able to operate any other way. Making decisions without that level of hard data will feel like you are shooting in the dark – and that's exactly what most websites are trying to do.

Track everything... and make it a habit.

Missed Opportunity #1:

Not "Failing" Enough Times To Succeed

In high school or college, getting a 30% on a test is pretty bad news. In baseball, striking out 7 out of every 10 times at bat can make you a very wealthy person...

What's the deal? Are the rules we start out with in school really that different from the rules we play by in life and business?

You bet...

In fact, I argue that there is no such thing as failure. Everything you do produces some sort of a result. It may not be the result you want, but it is a result.

Success comes from experience... experience comes from knowing how to make the right decisions... and knowing how to make the right decisions usually comes from... making the wrong decisions.

The path to a great website is to start with anything, even one that stinks, and move forward.

You will make mistakes. You will go down paths that are dead ends. You will create some spectacular "failures." But every step of the way, you will learn what it takes to create a better result.

And eventually, that knowledge will translate into your success online.

As always, if you have any comments or questions, please don't hesitate to contact me at info@leistermg.com.

Dear Copywriter,

One of the biggest challenges to getting copywriting clients can
be that you've got to strike a good balance between going out and
GETTING the business without appearing needy.  Without appearing
that you NEED the business.

Why do you need to go to the trouble?  Why shouldn't you just go
out pounding the pavement looking for clients to sell to?

Well..  here's my reason why.

When I was getting started, I didn't really believe what I'm
about to tell you.  I read it in all the books and had some smart
people give me the same advice, but I just couldn't believe it.

But when I experienced it for the first time... well, let's just
say I became a believer.

Here's what I'm talking about:

There is a HUGE difference between you "closing the sale" with a
client and having a client come to you that's already "closed
themselves."

The ones that have closed themselves perceive you as an expert.
The ones YOU close perceive you as a salesperson.

So how do you get clients to close themselves?

There are a lot of ways, but here's a strategy that works for me.

You demonstrate value... over and over again.  Month after month.

WARNING: This strategy takes work and it takes time.

Now there are downsides to this approach.  And I really only
recommend it if it fits your personality.

That, I think, is really a key in business.  To use the
techniques and strategies that are right for your market AND
right for the way you want to do business.

So the downsides of this slow and steady, high-value approach are
that it won't get you copywriting clients today... or tomorrow.
But the upside is that the clients you DO get will perceive you
in a whole different way than those you "sell."

Here's a link to the type of "value" I'm talking about.  This is
the type of thing I send out (in the mail) to prospects every
month or so.

Maybe it will give you some ideas:

http://www.businessofcopy.com/downloads/bocwebmistakes.pdf

See you in a few days,

Jason Leister
Business of Copy
 

YouTube to feature on wider range of mobile phones

 

YouTube, a unit of Google Inc, says it is extending its service from a handful of phones to a broader range of devices used by 100 million consumers worldwide that rely on high-speed links to stream videos to mobile screens.

"It's basically the full YouTube experience you can get on the desktop -- on the phone," said Dwipal Desia, YouTube's mobile product manager. "We expect it to get fairly popular from our past experiences."

The Web video sensation now only provides a full mobile video service to users of Apple Inc's iPhone and to devices sold by Helio, a small U.S. wireless provider that targets young, tech-savvy consumers. Helio is a unit of SK Telecom Co Ltd and EarthLink Inc

A scaled-down version of YouTube with selected clips is also available to subscribers of the No. 2 U.S. mobile service, Verizon Wireless, a venture of Verizon Communications Inc and Vodafone Group Plc.

Desai said in an interview that most of the phones sold by Verizon Wireless would not support the full-fledged streaming service and that it was not yet clear when this might change.

The company is also testing software that will make it easier for mobile phone users to upload videos from phones onto YouTube.com, potentially allowing for far greater use of video to document people's everyday lives.

Desai did not say how YouTube plans to make money. Typically, YouTube and other Google services wait until they have found a large audience before the company seeks to introduce advertising to help pay for the service.

 

"Right now we are focused on building a user base on alternative screens and we'll look at monetization in the future," he said. Monetization is a code word among Internet companies for running advertising alongside Web content.

The service will run on select devices from U.S.-based Motorola Inc, South Korea's LG Electronics, Finland's Nokia and Sony Ericsson, jointly owned by Japan's Sony Corp and Sweden's Ericsson.

YouTube for Mobile will be available in 17 countries and 11 languages. More details can be found on the YouTube for Mobile site at m.youtube.com/.

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Google CEO bullish on mobile Web advertising

 "It's the recreation of the Internet, it's the recreation of the PC (personal computer) story and it is before us -- and it is very likely it will happen in the next year," he told a panel at the World Economic Forum.

Current estimates for mobile advertising are cautious, with consultancy Forrester predicting revenues of under $1 billion by 2012.

But Schmidt said this figure was too low and failed to take into account the fact the mobile Web was reaching a tipping point.

Google aims to be a prime mover by bidding for coveted airwaves to launch an open U.S. wireless network, pitting it against established telecommunications players. The move will take the Silicon Valley-based company well beyond its core Web search and online advertising franchises.

Some analysts are worried at the high costs involved but Schmidt said he was confident location-based advertising -- which could, for example, direct hungry travelers to nearby restaurants -- would be "a very, very good business".

Content providers, already struggling in the modern world of music and film downloads, are less convinced that mobile Internet is a minefield.

"It is not going to be easy to hang on the price of content," said Howard Stringer, chief executive of Sony Corp.

 

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For full coverage, blogs and TV from Davos see: uk.reuters.com/news/globalcoverage/worldeconomicforum2008

 

 

Using complicated math, the Rubicon Project matches ads with relevant websites in real time.

By Alana Semuels, Los Angeles Times Staff Writer
January 28, 2008

Step into the Westside offices of the Rubicon Project and you might feel as if you've been transported to Silicon Valley, circa 1999. Dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, typing away. A few play a Nintendo Wii game in the corner. One sips a beer.

Investors may be jittery about the current economy, but Rubicon -- a start-up online advertising company -- isn't worried. It hired most of its 37 employees in the last few months, and today it plans to announce it has received a new round of funding, bringing its total to $21 million in eight months.

"Right now, companies are understanding that digital media is a viable business," said Daniel Taylor, an analyst with the research firm Yankee Group. "It's like it is 1950 and someone just realized you can sell advertising on television."

Yankee Group predicts that the amount spent on online advertising in the U.S. will jump from $21.7 billion in 2007 to $50.3 billion in 2011. But the market isn't very effective right now, says Frank Addante, Rubicon's 31-year-old founder and CEO. There are more companies spending money online, but many of their ads end up on websites that aren't relevant to the product they're selling. Moreover, Addante says, websites "are not making as much money as they could be" from ads.

That's because on average, websites can sell only about 20% of their ad space directly to advertisers. They turn to ad networks -- companies providing them with ads from partner companies -- to fill the rest. But those networks don't always do a great job matching the spots to interested eyeballs.

Cue the Rubicon Project. Through a lot of complicated math, its service assesses in real time which ad networks will provide a given website with the most relevant ads, and sends ads from those networks. Websites use this service to receive the ads that pay the best and those that are the most relevant to their readers, which are more likely to be clicked on.

That allows websites to "make mad cash" from advertising, as Addante likes to put it. The 3,000 websites that have signed up so far have seen revenue increases ranging from 33% to 300%, he says.

Rubicon makes online advertising more efficient and transparent, which will help attract even more dollars online, said Raj Kapoor, managing director of the Silicon Valley venture capital firm Mayfield Fund, one of Rubicon's investors.

The success of advertising on mediums such as television, newspapers and radio is difficult to measure, Kapoor said, whereas online, everything can be tracked. Logically, he says, when advertisers have less money to spend, they'll want to put it where they can track it.

In a recession, Kapoor predicts, "overall, the budgets will go down, and the shift of what's left will go more toward the Internet."

Rubicon's team may be young, but it has a wealth of Internet experience. Before he was 30, Addante had started five companies: He took one public, sold two and moved one up to Silicon Valley. The other, he calls a "learning experience."

He founded Rubicon eight months ago.Also on the Rubicon team: Duc Chau, vice president of technology, who, as the lead developer of the initial MySpace community, had that site's first profile.

Kapoor says Rubicon is part of the growing tech community in Los Angeles, which has seen a lot more investment of late from Silicon Valley firms. That's especially true in the online advertising realm.

"The online advertising marketing is kicking off, and we think there's a lot of opportunities for disruptive start-ups to make their mark," Kapoor said.

Addante is himself a cheerleader for the Los Angeles tech scene. He moved here from Chicago nine years ago to work on a start-up and, impressed by the weather and the technology talent, never left.

He stars in a video currently on YouTube, talking up Los Angeles as an alternative market to Silicon Valley for start-ups. He created the video to showcase opportunities in Los Angeles at the Lobby, a conference that brought together movers and shakers in the tech community, many of whom are based in Silicon Valley.

Addante praises Los Angeles as a place to start companies and find good talent, telling the camera, "I'm here to tell you firsthand that we're just as driven and just as serious."
 

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Google says mobile advertising is the future

NEWS: 28 January 2008 11:11 GMT - A huge revolution in location-based advertising is soon to take place, according to the chief exec of Google.

Speaking at the World Economic Forum in the Swiss resort of Davos, Eric Schmidt said that mobile users could be affected by the soon-to-be truly mobile internet.

"It's the recreation of the Internet, it's the recreation of the PC (personal computer) story and it is before us - and it is very likely it will happen in the next year," he told assembled journalists.

At the moment, reports Reuters, analysts have been cautious about the future of mobile advertising, or advertising that targets where the phone users is, and consultancy Forrester predicting revenues of under $1 billion by 2012.

But, according to Schmidt, this is a massive underestimation.

He explained that Google wants to be a key player in this market by bidding for airwaves to launch an open US wireless network, which would see it competiting against established telecommunications players.

Analysts immediately responded by stating their concerns that Google would be over stretching itself as it would be a very expensive move tbut Schmidt dismissed this saying that location-based advertising - which could, for example, direct hungry travelers to nearby restaurants - would be "a very, very good business

 

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The History Channel documentary Life After People the other night concluded that 10,000 years after man becomes extinct, little beyond remains of the Great Pyramids and Mount Rushmore would indicate that human beings ever walked the earth.

The producers forgot to include endless replay of Super Bowl commercials on the Internet, however.

TV spots during the big game have been prime water-cooler talk for more than 20 years, but because of the growth of high-speed Internet and more recently video-sharing, the spots linger long past the morning after. And fascination about the commercials has fostered a virtual cottage industry of Web sites that cater to news, leaks and discussion about their content. Super Bowl ad compilations, blogs, even clever parodies, reside in various places online, such as sports.aol.com/nfl/superbowlads and spike.com/superbowl.
 

It's all an eerie example of life imitating art since the commercial that launched the Super Bowl ad-as-artform, an Apple Computer commercial in 1984, portended that computers would change the way we live.

The championship of the National Football League, aka America's biggest unofficial holiday, long ago also became the Super Bowl of the advertising industry. Many years, the ads, particularly the slapstick ones, get a bigger rise out of living rooms than the football. And just as the game itself produces heroes and goats, the very public vetting of these ads that cost millions to produce alters careers in corporate advertising suites.

Ken Phipps, 44, had been fascinated by the Super Bowl phenomenon since high school. He launched superbowlads.com in 1997 when it was a struggle to find articles online about the Super Bowl ads.

Some advertisers now send him their spots ahead of the game, a big change from a few years ago when they didn't seem to want their ads seen beforehand, said Phipps, an online advertising designer in Raleigh, N.C.

"Now they understand that getting it out there is part of the whole reason for doing it. You're capitalizing on the hype," he says.

Come spring, he acknowledges, superbowlads.com is a "ghost town," but the day after the game he typically gets about 500,000 visitors to his site - sort of a "time capsule" of all the ads past and present. It's more a labor of love than a moneymaker, he says.

Likewise for the AdBowl, a site that allows people to vote on which commercial they like best, run by an Albuquerque, N.M., advertising agency named McKee Wallwork Cleveland.

President Steve McKee said the site evolved from a company Super Bowl party in 2000. Guests had so much fun voting by paper scraps on which ad they liked best, the company moved the ballot online the following year. It got 225 votes in 2002, mostly by word of mouth.

Last year's AdBowl garnered more than 2,800 entries. Most voters provide some basic demographic information about themselves, too, so the ad preferences can be broken down by sex and age. Men and women seem to agree on their favorite ads more than one might think, based on the unscientific online vote.

"It's the biggest female programming there is. More females watch the Super Bowl than the Academy Awards," McKee said. "It's one of the last places where you can reach America."

Fox was able to sell air time for the game more quickly than networks have in recent years, according to industry reports. The huge stage and interest have driven the cost of a 30-second ad for the evening to $2.7 million or more. That's 10 times what it cost to advertise during the first, more austere title game in 1967, when it was about $40,000, or $245,000 adjusted for inflation, according to rumorsdaily.com.

The Baltimore-based athletic apparel company Under Armour was a hot topic on some of the online advertising blogs this week, especially after its stock tanked after reports it was spending one-third of its annual media budget on its first Super Bowl commercial next Sunday. The stock partly recovered last week.

Steve Battista, vice president of brand for the company, said it has planned for years to air a Super Bowl commercial to unveil its first running shoe, which it plans to do next Sunday. It locked up a minute-long spot with Fox Broadcasting last summer for the first quarter of the game, when the chip dip and 90 million pairs of eyes are still fresh.

"Some people feel they can comment on the investment, but you can't deny the viewership or the attentiveness," Battista said. "We're going to stand out ... with an epic commercial."

Bob Parsons, founder and chief executive officer of GoDaddy.com, writes a blog named "Hot Points" in which he chronicles the trials and tribulations of getting his company's next Super Bowl commercial on the air. The Web site register company, known for its racy commercials, has toyed with network sensibilities in the years since the infamous halftime "wardrobe malfunction." Parsons contended on his blog last week that buxom women were being discriminated against compared to "suspiciously thin-looking ones," since Victoria's Secret didn't have as much trouble getting its Super Bowl ad to pass muster. (The lingerie maker famously crashed its Web site the last time it made a splash on Super Bowl Sunday, in 1999, when more than a million football fans were lured by ads to an online fashion show.)

One of the most cynically succinct descriptions of the Super Sunday ad phenomenon could be found on the "Shotgun Marketing Blog" written by Chris Houchens.

"We're entering advertising's most holy time of year. ... For a few weeks in the dead of winter, EVERYONE and their cousin is suddenly an advertising expert. ... But the barometer of the 'success' of the ads is usually based on which one was the funniest / most controversial / etc. It's never on which ones were the most effective and caused people to buy the product, increase awareness, or any other quantifiable measure. ...

"Let me give you this year's winning creative pitch for free: The hooves of flatulent horses dig up the corpse of Robert Goulet who then runs through a CGI generated Orwellian world full of bikini-clad college girls. He throws a hammer through a TV screen that has some contest-driven user-generated-content on it. Then the screen fades to black for 15 seconds."

Creative, maybe, but the winning pitch?

That'll be for online voters to decide.

Andrew Ratner, a former technology reporter, is Today editor of The Sun.

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